Director, Paid Media

About the Role

Key Responsibilities

• Develop and direct integrated media resources and teams to ensure successful investment and return of annual paid media investment aligned with business goals.
• Oversee media strategy, planning, execution, and reporting for all media tactics including display, paid search, online video, paid social, and traditional media.
• Manage relationships with agency partners, ensuring effective collaboration, delivery, and budget management.
• Provide thought leadership and implement recommendations in support of media strategy, investment opportunities, and the evolving media landscape.
• Strategically define and employ various media tools and analysis to influence reporting, planning, and media buying.
• Lead media measurement, analytics, and financial modeling to evaluate implications and provide informed recommendations to the marketing leadership team and Executive Committee.
• Manage media agency and relevant partners, overseeing relationships, delivery, and budgets.
• Elevate AMC's expertise in paid media programs, messaging, and marketing.

Requirements

• Bachelor's degree in marketing, advertising, or a related field.
• 8+ years of related experience leading media strategy, planning, and/or buying.
• Strong experience in Meta, Google, and other media platforms.
• Analytics mindset with focus on performance marketing outcomes, ROI, and ROMI.
• Ability to develop and deliver executive-facing narratives that prove outcomes and align plans.
• Proven record of executing strategic marketing initiatives, balancing strategic thinking and hands-on execution.
• Demonstrated ability to own a significant budget and work with internal and external teams for successful execution.
• Experience managing multi-channel advertising campaigns.
• Strong proficiency in MS Office applications.
• Excellent written, oral, and presentation capabilities.
• Ability to work under pressure, managing multiple tasks in a fast-paced environment.
• Proven time management skills with the ability to meet or beat deadlines.
• Experience developing team members.
• Strong collaboration skills with the ability to manage multiple tasks with internal and external parties.
• Meticulous attention to detail.
• Ability to create and maintain strong working relationships with internal and external partners.

Nice to Have

• Strategic planning and program management.
• Advanced written and oral communications skills, with proven experience presenting to executives and C-suite.
• Familiarity with emerging trends and technologies in paid media to drive strategic evolution.
• Demonstrated ability to stay abreast of industry changes and proactively adapt strategies accordingly.
• Knowledge of the film exhibition industry.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 8+ years of related experience leading media strategy, planning, and/or buying.
• Strong experience in Meta, Google, and other media platforms.

Benefits & Perks

• Hybrid work schedule (remote/in-office) for most corporate roles.
• Annual bonus potential.
• Accrued vacation and absentee time plus 12 paid holidays, including an additional day for your birthday.
• Reduced working hours on Fridays during the summer.
• Comprehensive medical, dental, and vision coverage.
• Free, confidential access to the Employee Assistance Program (EAP).
• 401(k) match to support your financial goals.
• Relaxed, collaborative office environment with Coca-Cola Freestyle machines.
• On-site gym facility.
• Daily free popcorn and discounts on food and drinks (excluding alcoholic beverages).
• Special savings on AMC gift cards.
• Free movies at any AMC theatre nationwide and up to 8 friends and family movie passes.