Director, Paid Search (Apple Search)

About the Role

Key Responsibilities

• Lead and oversee a team of paid search experts in daily account management, tactical creation, and implementation of search campaigns.
• Track and analyze performance against goals and KPIs, ensuring campaigns meet client objectives and deadlines.
• Support client partners in managing relationships related to paid search strategy, team, and performance.
• Ensure effective collaboration of paid search strategy and implementation to achieve flawless execution aligned with client goals.
• Act as point of escalation for activation team members, coaching on advanced strategies, optimizations, and processes.
• Oversee team resourcing, update utilization tracking, and ensure optimal team bandwidth for client work.
• Identify and develop talent within the team, creating succession plans and supporting upward mobility.
• Drive innovation, thought leadership, and best practices in paid search, including new opportunities and channel-specific development.

Requirements

• A minimum of 8 years' paid search experience and at least 3 years in a client-facing marketing role.
• Proven experience managing a team of 2 or more direct reports and mentoring team members into senior roles.
• Deep understanding of Google Ads, Apple Search Ads, and Microsoft Ads.
• Ability to audit accounts and present actionable insights to clients.
• Experience discussing growth strategies, SEO, CRO, analytics, and measurement with marketing managers and C-Level executives.
• Experience acting as an escalation point for clients and evaluating team service levels.

Nice to Have

• Experience with integrated media ecosystems and understanding how paid search weaves within broader marketing channels.
• Knowledge of campaign optimization, advanced strategies, and innovative paid search techniques.

Qualifications

• Educational background is not explicitly specified, but extensive experience in paid search and client-facing roles is required.

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• 401k plan with matching
• Paid Time Off (PTO)
• Paid Company Holidays
• Parental Leave