Director, Parkinsons Disease Patient Services Marketing Strategy

About the Role

Key Responsibilities

• Cross-functional strategist and critical link between the Parkinson's Disease Brand Teams and AbbVie Patient Services (APS) for the portfolio of products, representing APS on the Integrated Brand Team (IBT) and the IBT to APS.
• Responsible for overall Parkinson's Disease patient support program strategy (launch and optimization) including gathering and aligning inputs from the cross-functional Patient Access and Care Team (PACT).
• Leading the PACT to define APS franchise and brand strategies.
• Supporting cross-functional team to identify and articulate customer needs, industry trends and other ways to enhance patient support.
• Orchestrates PACT to deep dive into program effectiveness and improve experience.
• Develop PSP narrative and lead presentations for senior leadership reviews.
• Leads APS annual Investment Allocation (IA) process and strategic plans and supports brand strategic planning initiatives to ensure fit-for-purpose patient support program ecosystems.
• Leads APS and Parkinson's Disease senior leadership reviews to ensure cross-functional alignment.
• Accountable for consistent, timely information sharing with all functional stakeholders on strategic initiatives and program performance.
• Lead cross functional teams to identify customer needs, industry trends and other ways to enhance current patient support programs.
• Facilitate leadership meetings in partnership with the AbbVie Patient Service planning group to make decisions to advance the Patient Support Program.
• Manages a direct report; coaches, guides, and develops direct report to work with APS and Parkinson's Disease brand teams.
• Tracks brand needs, economics, strategies, timelines, and priorities while staying abreast of Parkinson's Disease and patient trends.

Requirements

• Minimum of a bachelor's degree in business or related field, Master's Degree preferred.
• 10+ years of experience in healthcare.
• 10+ years of experience working at a pharmaceutical company in roles involving strategy and execution.
• Deep understanding of the Parkinson's Disease portfolio and the medical benefit/buy & bill space.
• Strong strategic business acumen and a data driven mindset.
• Ability to work cross-functionally to gain alignment on customer needs, objectives, and priorities.
• Ability to understand brand needs and trends to inform proactive business planning and prioritization.
• Experience in building relationships across internal and external teams.
• Senior level executive presence with strong writing, presentation skills and ability to navigate complex situations.
• Ability to influence across functions to gain consensus on solutions and motivate stakeholders to take action.

Nice to Have

• Not explicitly specified in the description.

Qualifications

• Bachelor's degree in business or related field, Master's preferred.
• 10+ years of healthcare experience.
• Experience in pharmaceutical strategy and execution.
• Deep understanding of Parkinson's Disease portfolio and medical benefit/buy & bill space.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical/dental/vision insurance.
• 401(k) plan.
• Participation in short-term and long-term incentive programs.