Director, Performance Marketing

About the Role

Key Responsibilities

• Develop and lead integrated paid and organic media strategies to drive enrollment and awareness.
• Manage digital agency partners across paid search, paid social, SEO, and local media execution.
• Optimize media mix and investment performance using data and ROI insights.
• Oversee reputation management programs and ensure accurate, optimized school directory listings.
• Support hyperlocal media placement and local school visibility initiatives.
• Align with CRM, Creative, and Field teams to ensure cohesive campaign execution.
• Guide SEO strategy in partnership with content and web development teams.
• Provide ongoing media performance reporting and insights to business stakeholders.
• Act as subject matter expert for internal teams and executive leadership on media performance.
• Mentor team members and evolve internal media capabilities as the function scales.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• Minimum 8-10 years of experience in performance media or digital marketing, with emphasis on paid search, social, and SEO.
• Proficiency in Google Ads, Meta Business Suite, SEO tools (e.g., SEMrush, Moz), and analytics platforms.
• Excellent customer service and follow-up skills with internal and external customers.
• Effective communication skills, written, verbal, and interpersonal.
• Strong analytical and problem-solving skills with the ability to synthesize complex information into clear insights.
• Strong project management and vendor oversight skills.
• Ability to work with frequent interruptions and changing priorities.
• Highly organized and adaptable in a fast-paced, performance-driven environment.
• Ability to collaborate cross-functionally and influence without direct authority.
• Proven experience managing digital media agencies and driving results across complex media ecosystems.

Nice to Have

• Experience supporting multi-location or national marketing priorities.
• Experience in education or childcare industry is a plus.
• Knowledge of local media placement and reputation management.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• 8-10 years of experience in performance media or digital marketing.

Benefits & Perks

• Health, dental, and vision insurance.
• Flexible spending accounts (healthcare & dependent care).
• Life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance, and identity theft protection.
• 401(k) retirement plan with company match after 1 year of employment.
• Bi-weekly pay with eligibility for bonus programs based on company performance.
• Support for ongoing training, tuition reimbursement, credential assistance, and Master Teacher Program.
• Paid time off with Flexible Paid Time Off (PTO) plan.
• Childcare discount, education assistance, and corporate partner discounts.