Director, Performance Marketing

About the Role

Key Responsibilities

• Architect and evolve the paid media strategy to meet acquisition and growth objectives while ensuring alignment with broader enterprise initiatives.
• Own the performance marketing roadmap, prioritizing high-impact initiatives and emerging opportunities.
• Lead media planning efforts, including channel mix strategy, audience targeting, and budget allocation to maximize ROI.
• Build, mentor, and lead a high-performing team of Marketing Managers focused on acquisition and performance.
• Develop and present strategic plans and performance insights to senior leadership and cross-functional stakeholders.
• Oversee end-to-end campaign execution including planning, creative briefing, launch, reporting, and optimization.
• Partner with analytics and finance teams to define KPIs, build dashboards, and conduct ROI analyses.
• Own media budget planning and forecasting, ensuring efficient spend and performance accountability.
• Deliver opportunity assessments and business cases for new initiatives and investments.
• Collaborate with product, brand, CRM, and analytics teams to ensure cohesive customer journeys and integrated marketing efforts.
• Manage relationships with external media agencies and platform partners, ensuring alignment on goals, performance, and innovation.
• Stay ahead of digital media trends, platform updates, and consumer behavior shifts to inform strategy.
• Evaluate and recommend new marketing technologies and tools to enhance targeting, automation, and measurement.

Requirements

• Minimum 8 years' performance marketing, media planning, or digital acquisition roles, inclusive of 3 years' experience leading a results-driven marketing team.
• Deep experience operating in multiple performance marketing channels such as programmatic, SEM, SEO, social, native content, affiliate, etc.
• Hands-on experience deploying and optimizing campaigns.
• Knowledge of digital disciplines including conversion rate optimization (CRO) and agile methodologies.
• Experience analyzing market trends and adjusting marketing strategies accordingly.
• Proven success managing large-scale media budgets and driving measurable growth.
• Strong analytical skills with experience in campaign measurement and ROI analysis.
• Excellent communication skills with the ability to deliver stakeholder presentations to peer and executive audiences.
• Experience with media platforms (Google, Meta, programmatic), analytics tools, and marketing tech stacks.

Nice to Have

• Proficiency with Microsoft Office Suite.

Qualifications

• Bachelor's degree in a related field of study or equivalent experience.

Benefits & Perks

• Paid holidays, health insurance, dental insurance, vision insurance, and paid time off.
• 401(k) matching up to 5% per pay period.
• Up to 17 days of Paid Time Off in the first year.
• 11 paid federal holidays.
• Special employee pricing on lending products such as mortgage, auto, and personal loans.