Director, Performance Marketing & SEO (Remote)

About the Role

Key Responsibilities

• Build a sustainable, scalable and repeatable marketplace acquisition engine to meet and exceed GMV and customer acquisition goals while ensuring efficient paybacks and unit economics.
• Develop and execute performance marketing strategy to support B2B lead generation goals.
• Lead a team of high-performing marketers and external agency partners to drive excellence across paid channels, direct mail, affiliate, SEO, and AEO.
• Develop quarterly and annual channel plans and manage the corresponding budget to meet and exceed new marketplace customer growth, while hitting LTV/CAC targets.
• Collaborate with Customer Lifecycle and Corporate Accounts Marketing teams to support growth targets.
• Create a culture of customer obsession and hypothesis-driven testing to improve efficiency, LTV, and conversion rates.
• Partner with cross-functional teams to enhance marketing data and technology capabilities for improved efficiency.
• Own the cross-functional strategy to optimize discoverability across all new and existing search platforms like LLMs.

Requirements

• 10+ years of experience in digital marketing with significant accomplishments in SEM, SEO, display, email, social, audio, and video.
• Experience with marketplaces and/or B2B paid media is a plus.
• Deep understanding of cross-device, multi-channel analytics and attribution.
• Proven experience building and leading performance marketing teams.
• Strong knowledge of the evolving search ecosystem, including traditional search and AI engines/LLMs.
• Ability to effectively leverage external resources like agencies and platform providers.
• Creativity in ad copy, analytical skills for data science, and technical understanding of integration and attribution.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Customer obsession and a deeply data-driven mindset.
• Desire to aim higher and improve within a culture of empathy.

Nice to Have

• Experience with marketplaces and/or B2B paid media.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

• Market competitive salary, stock options, and a comprehensive benefits package.
• 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources.
• Remote-hybrid work options from Boston office or home, or a mix of both.
• Opportunities for career growth and working on impactful projects.
• A collaborative, high-performing environment with engaged colleagues.
• Perks such as Relish and other goodies when in the office.