Director, Podcast Content Strategy and Publicity

About the Role

Key Responsibilities

• Work collaboratively on development and growth plans for new podcasts, including defining the vision, format, and editorial direction, ensuring alignment with the company's brand, industry trends, and audience interests.
• Work closely with the Head of Multimedia and internal producers to ensure content is executed smoothly from concept to delivery, working with onsite, remote and hybrid recording scenarios.
• Work with hosts and SMEs to guide the creation of engaging episodes, including scripting, guest selection, and storytelling techniques that resonate with relevant target audiences.
• Recruit, engage, and manage hosts, guest talent, and contributors by leveraging internal networks and industry contacts to assemble the right mix of voices and expertise for each initiative.
• Develop strategies for audience acquisition, engagement, and retention through digital marketing channels and earned media; work with marketing and communications partners to deploy and execute.
• Analyze engagement data and provide insights for continuous improvement in content development, delivery, and audience reach.
• Work alongside internal teams and liaise with internal stakeholders to integrate the podcast within the company's broader content strategy and business goals.

Requirements

• 10+ years experience in audience development, content marketing, and digital storytelling across channels and formats.
• Experience in building and growing a podcast end to end, specifically in the financial services industry and financial journalism highly preferred.
• Strong knowledge of finance industry trends, capital markets, and ability to translate complex topics into engaging content.
• Expertise in audio storytelling, editing, and production workflows.
• Mastery of podcast distribution platforms, analytics tools, and monetization strategies.
• Exceptional project management, communication, and leadership skills to engage senior stakeholders and guide production teams.
• Experience pitching analysts/thought leaders for third-party engagement opportunities, e.g., podcasts, speaking roles, etc., highly desirable.
• Prior experience in journalism and/or publicity is a plus.
• Experience using AI solutions for content generation and an interest in exploring new technologies in marketing and content production.

Nice to Have

• Someone who has shaped a high-impact financial podcast from the ground up, helping to inform longer-term cross-channel content marketing strategy.
• Passionate about podcasting and exploring new content marketing formats.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Hybrid work environment with 3 days a week in the office.
• Dedicated trainings, leadership development, and mentorship programs.
• Retirement planning and tuition reimbursement programs.
• Comprehensive healthcare offerings supporting physical, mental, financial, social, and occupational wellbeing.
• Family-friendly policies, including a generous global parental leave plan.
• Inclusive work environment with Employee Resource Groups.
• Paid volunteer days, matched funding for donations, and community volunteering opportunities.