Director, Podcast Content Strategy and Publicity

About the Role

Key Responsibilities

• Work collaboratively on development and growth plans for new podcasts, including defining the vision, format, and editorial direction, ensuring alignment with the company's brand, industry trends, and audience interests.
• Work closely with the Head of Multimedia and internal producers to ensure content is executed smoothly from concept to delivery, working with onsite, remote and hybrid recording scenarios.
• Guide the creation of engaging episodes with hosts and SMEs, including scripting, guest selection, and storytelling techniques that resonate with relevant target audiences.
• Recruit, engage, and manage hosts, guest talent, and contributors by leveraging internal networks and industry contacts to assemble the right mix of voices and expertise.
• Develop strategies for audience acquisition, engagement, and retention through digital marketing channels and earned media; work with marketing and communications partners to deploy and execute.
• Analyze engagement data and provide insights for continuous improvement in content development, delivery, and audience reach.
• Liaise with internal teams and stakeholders to integrate the podcast within the company's broader content strategy and business goals.
• Contribute to content planning and brainstorming sessions with Analysts, Publishing, Marketing, and Communications.

Requirements

• 10+ years experience in audience development, content marketing, and digital storytelling across channels and formats.
• Experience in building and growing a podcast end to end, specifically in the financial services industry and financial journalism highly preferred.
• Strong knowledge of finance industry trends, capital markets, and ability to translate complex topics into engaging content.
• Experience connecting corporate themes and research views to market events.
• Expertise in audio storytelling, editing, and production workflows.
• Mastery of podcast distribution platforms, analytics tools, and monetization strategies.
• Exceptional project management, communication, and leadership skills to engage senior stakeholders and guide production teams.
• Experience pitching analysts/thought leaders for third-party engagement opportunities, e.g., podcasts, speaking roles.
• Prior experience in journalism and/or publicity is a plus.
• Experience using AI solutions for content generation and an interest in exploring new technologies in marketing and content production.

Nice to Have

• Someone who has shaped a high-impact financial podcast from the ground up, helping to inform longer-term cross-channel content marketing strategy.
• Passionate about podcasting with a vision for exploring new content marketing formats.

Qualifications

• 10+ years of relevant experience in content marketing, audience development, or digital storytelling.
• Experience in financial services industry and financial journalism is highly preferred.

Benefits & Perks

• Hybrid Work Environment: 3 days a week in office required.
• A Culture of Learning & Mobility: Trainings, leadership development, and mentorship programs.
• Investing in Your Future: Retirement planning and tuition reimbursement programs.
• Supporting Health & Wellbeing: Comprehensive healthcare offerings.
• Supportive Parenting Policies: Family-friendly policies, including a generous parental leave plan.
• Inclusive Work Environment: Collaborative workplace with Employee Resource Groups.
• Dedication to Giving Back: Paid volunteer days, matched funding for donations, and community volunteering opportunities.