Director, Product Marketing

Tela Bio

Malvern, PA

Full Time

Director

12 days ago

Job Description

About the Role

The Director, Product Marketing is a key member of the company's Marketing organization, reporting to the SVP - Marketing, Clinical Affairs and Medical Education. This position plays a pivotal role in product launches, portfolio management, and commercialization. It combines day-to-day marketing activities such as Voice of Customer collection, product advertising and promotion, branding, positioning, messaging development, competitive surveillance, pricing management, and sales support with strategic planning and execution. The role involves heavy communication and relationship building with surgeon customers, sales leadership, and executive management, focusing on the Plastic Reconstructive Surgery Franchise within the medical device sector.

Key Responsibilities

Develop the annual marketing plan for all PRS brands used for soft tissue repair and reconstruction, in collaboration with the Commercial Sales team, Research and Development, and Clinical Affairs.
Manage market development and life-cycle management for related commercialized technologies, including product forecasting and market trends.
Develop promotional and product/business development plans.
Collect, analyze, and communicate relevant competitive activity.
Monitor effectiveness of marketing strategies and tactics, identify gaps, and implement solutions for continuous improvement.
Provide ongoing sales support by serving as a clinical and product expert.
Utilize Key Opinion Leaders for training and product development programs.
Support Quality department in the identification and resolution of product complaints.
Develop market demographics and penetration strategies, brand strategy, labeling and packaging, demand forecasting, positioning and messaging strategy, pricing/reimbursement strategy, and training and education strategy.
Lead the development of clinical research and publication strategies, including whitepapers, case reports, presentations, and journal publications.
Develop content to assist with field sales training on products, messaging, and supporting data.
Attend key industry conferences to gather information on market trends, competitive landscape, and clinical developments.
Oversee the selection, hiring, training, development, appraisal, and work assignments of junior departmental personnel.
Manage third-party vendors as required.

Requirements

Bachelor's or Master's degree in marketing, engineering, life sciences, or related field.
10+ years of experience, ideally in medical device product management.
Experience within the soft tissue reconstruction or PRS/hernia repair field is strongly preferred.
Ability to think critically, assess situations quickly, and solve problems creatively in a fast-paced environment.
Proven ability to lead, develop, and execute multiple large-scale projects independently, on time, and accurately.
Excellent communication skills with the ability to interact with all organizational levels, including senior leadership.
Ability to view surgical procedures and participate in surgical education events.
Experience with digital marketing tactics preferred.
Strong project management skills and a self-starter attitude.
Proficiency in Microsoft Office products (Excel, PowerPoint, Access, Outlook, Word).

Nice to Have

Experience with implementing digital marketing tactics.

Qualifications

Educational background as specified in requirements.

Benefits & Perks

Not explicitly specified in the description.

Working at Tela Bio

The description emphasizes a collaborative, entrepreneurial environment with a focus on innovation, strategic thinking, and relationship building within the medical device industry.

Apply Now