Director, Product Marketing

DaVita

Denver, CO

Full Time

Director

133k-195k

10 days ago

Job Description

About the Role

The Director of Product Marketing is a key leadership role responsible for developing and executing the marketing strategy for our product portfolio. They will lead a team of product marketers and work closely with product management, sales, and other cross-functional teams to drive product awareness, adoption, and revenue growth. The ideal candidate will have a deep understanding of marketing principles, a proven track record of launching successful products, and excellent communication and leadership skills.

Key Responsibilities

Develop and implement comprehensive product marketing strategies that align with overall business goals.
Define target audiences, market opportunities, and competitive positioning for our products.
Lead the planning and execution of product launches, ensuring successful market entry and adoption.
Create launch plans, messaging, and go-to-market strategies.
Oversee the development of compelling marketing content, including website copy, blog posts, case studies, whitepapers, and presentations.
Ensure consistent messaging and branding across all marketing channels.
Conduct market research to identify customer needs, market trends, and competitive insights.
Use data and insights to inform product development and marketing strategies.
Develop and deliver sales training and tools to enable the sales team to effectively sell our products.
Create sales collateral, product demos, and competitive battlecards.
Lead and mentor a team of product marketers, providing guidance, coaching, and development opportunities.
Foster a collaborative and high-performing team culture.
Manage the product marketing budget, ensuring efficient allocation of resources and effective ROI tracking.
Collaborate closely with product management, sales, engineering, and other teams to ensure alignment and effective execution of marketing plans.

Requirements

Deep understanding of marketing principles and product positioning.
Proven track record of launching successful products.
Excellent communication and leadership skills.
Experience in developing and executing marketing strategies.
Ability to lead and mentor a team.
Strong collaboration skills across cross-functional teams.

Nice to Have

Experience with market research projects.
Knowledge of sales enablement strategies and tools.
Experience managing budgets in a marketing or finance role.

Qualifications

Experience in marketing leadership roles, preferably at a senior level
Proven ability to develop and execute go-to-market strategies
Experience managing cross-functional teams and budgets

Benefits & Perks

Health insurance, dental insurance, vision insurance
Paid time off, PTO cash out
Parental leave, family resources, EAP counseling sessions, access to Headspace®
Backup child and elder care, maternity/paternity leave
Professional development programs, including virtual leadership and development courses
Comprehensive benefits package including 401(k) match

Working at DaVita

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and promote diversity and inclusion.

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