Director, Product Marketing

About the Role

Key Responsibilities

• Own and execute product marketing strategy to support new product launches and feature enhancements - ensuring alignment from awareness through adoption and retention
• Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs
• Conduct ongoing competitive and market research to identify trends and opportunities
• Manage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programs
• Support the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolio
• Develop and maintain buyer and user personas, understanding their needs, behaviors and decision-making process
• Ensure integrated launches for products, new product features and product solutions - supporting the products' movement from awareness to adoption
• Empower sales and account management teams through effective enablement content, talk tracks and sales playbooks
• Support the development of thought leadership content to increase brand visibility and credibility
• Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices
• Maintain regular communication and working relationships with product, sales and account management teams, participating in internal strategy and planning meetings
• Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget

Requirements

• 7+ years B2B product marketing experience - preferred healthcare, health technology (SaaS) and/or patient support services
• Demonstrated success in planning and executing product marketing strategies that drive measurable results
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
• Familiarity with ABM, content strategy and buyer journey mapping best practices
• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness
• Experience working with or at marketing / creative agency a plus
• Bachelor's degree in Marketing, Business, Communications, or related field
• Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences
• Strong project management and organizational skills with a proven track record of delivering on time and within budget
• Analytical mindset with experience tracking KPIs and using data to inform decisions
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight
• Self-starter with a proactive approach to solving problems and driving initiatives forward

Nice to Have

• Experience working with or at marketing / creative agency

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field

Benefits & Perks

• Supportive, progressive, fast-paced environment
• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, & short-term disability insurance