Director, Product Marketing

About the Role

Key Responsibilities

• Develop the annual marketing plan for all PRS brands used for soft tissue repair and reconstruction, in collaboration with the Commercial Sales team, Research and Development, and Clinical Affairs.
• Manage market development and life-cycle management for related commercialized technologies, including product forecasting, market trends, and development of promotional and business development plans.
• Collect, analyze, and communicate relevant competitive activity.
• Monitor the effectiveness of marketing strategies and tactics, identify gaps, and implement solutions for continuous improvement.
• Provide ongoing sales support by serving as a clinical and product expert.
• Utilize Key Opinion Leaders for training and product development programs.
• Support Quality department in the identification and resolution of product complaints.
• Develop market demographics and penetration strategy, brand strategy, labeling and packaging, demand forecasting, positioning and messaging strategy, pricing and reimbursement strategy, training and education strategy, clinical research and publication strategy, and field launch strategy.
• Lead regular communications with the field to ensure consistent product positioning and messaging.
• Collaborate with Medical Education and Clinical Affairs teams to identify the need for technique guides, whitepapers, case reports, presentations, and journal publications.
• Develop content to assist with field sales training on products, messaging, and supporting data.
• Attend key industry conferences to gather information on market trends, competitive landscape, and clinical developments.
• Oversee the selection, hiring, training, development, appraisal, and work assignments of junior departmental personnel.
• Manage third-party vendors as required.

Requirements

• Bachelor's or Master's degree in marketing, engineering, life sciences or related field.
• 10+ years of experience, ideally in medical device product management.
• Experience within the soft tissue reconstruction or PRS/hernia repair field is strongly preferred.
• Ability to think critically, assess situations quickly, and make sound decisions in a fast-paced environment.
• Ability to lead, develop, and execute multiple large-scale projects independently and accurately.
• Effective communication skills with business users at all levels, including senior leadership.
• Ability to view surgical procedures and participate in surgical education events.
• Ability to present in front of large groups of customers and staff.
• Experience with implementing digital marketing tactics is preferred.
• Hands-on worker/self-starter with project management leadership skills.
• Outstanding interpersonal skills and proficiency in Microsoft Office products.
• Ability to carry and lift up to 10 lbs and multitask in high-pressure, changing conditions.

Nice to Have

• Experience with implementing digital marketing tactics.

Qualifications

• Educational background in marketing, engineering, life sciences, or related field
• 10+ years of relevant experience in medical device product management

Benefits & Perks

• Competitive salary
• Full-time, 40 hours per week
• Work in a corporate or home office environment
• Travel up to 30% for support of meetings and events