Lakeside Software logo

Director, Product Marketing

Lakeside Software

Ann Arbor, MI
Full Time
Director
3 days ago

Job Description

About the Role

Lakeside Software is redefining how organizations deliver and optimize digital employee experiences. Our platform, powered by edge intelligence and observability, helps IT teams understand performance from the point of experience, enabling faster root cause analysis, better prioritization, and smarter investments. We are expanding our go-to-market efforts and seeking a seasoned Director of Product Marketing with a strong background in end-user computing (EUC) to shape the narrative of our platform, connect with technical and executive audiences, and own the go-to-market success of our product portfolio. This role involves leading product storytelling, competitive strategy, analyst relations, customer engagement, and content creation across the buyer's journey, bridging technology, marketing, and sales enablement.

Key Responsibilities

  • Develop and execute product marketing strategies that drive awareness, demand, and adoption of Lakeside's platform across core IT personas.
  • Craft compelling messaging and positioning rooted in differentiated technical value, especially in end-user computing, IT operations, and observability use cases.
  • Lead analyst briefings and inquiries, manage Magic Quadrant, WAVE, and similar industry report submissions.
  • Partner closely with product management, sales, and marketing teams to develop go-to-market plans for new features and capabilities.
  • Create technical, audience-specific content including decks, whitepapers, solution briefs, and web copy.
  • Support public speaking engagements, webinars, and customer-facing events as a confident representative of Lakeside.
  • Enable the sales field with targeted collateral and competitive battlecards to close deals and reduce sales cycles.
  • Act as a voice of the customer and market to influence product roadmap decisions.

Requirements

  • 10+ years of product marketing experience, including 3+ years in a leadership role.
  • Deep domain knowledge of end-user computing, ITSM, endpoint management, observability, or similar enterprise IT segments.
  • Exceptional written and verbal communication skills—able to distill technical capabilities into differentiated business value.
  • Experience leading analyst relations (e.g., Gartner, Forrester, IDC).
  • Strong presentation design and storytelling capabilities.
  • Demonstrated ability to interface with enterprise buyers, C-level stakeholders, and technical practitioners alike.
  • Confident and engaging public speaker.
  • Highly collaborative, detail-oriented, and comfortable working in a fast-paced, high-growth environment.

Nice to Have

  • Experience working in a fast-paced, high-growth environment.
  • Experience with public speaking and customer-facing engagements.
  • Ability to influence product roadmap decisions based on market and customer insights.

Qualifications

  • Not explicitly specified beyond experience requirements.

Benefits & Perks

  • Not specified in the description.

Working at Lakeside Software

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. We value diversity, equity, and inclusion, and are dedicated to providing equal access and opportunity, as well as reasonable accommodations for individuals with disabilities.

Apply Now

Job Details

Posted AtJul 27, 2025
Job CategoryProduct Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceDirector

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Lakeside Software

Website

lakesidesoftware.ca

Location

Ann Arbor, MI

Industry

Software Publishers

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches