Director, Product Marketing

Observe.Ai

Portola Valley, CA

Full Time

Director

210k-230k

13 days ago

Job Description

About the Role

Observe.AI enables enterprises to transform how they connect with customers through AI agents and copilots that engage, assist, and act across every channel. The company focuses on automating conversations, guiding human agents in real time, and uncovering insights to shape strategy. Trusted by global leaders, Observe.AI is creating a future where every customer experience is smarter, faster, and more impactful. The role of the Director, Product Marketing, sits at the center of this transformation within a high-impact product marketing team, offering an opportunity to shape how global enterprises adopt and scale AI Agents to drive loyalty and growth.

Key Responsibilities

Develop differentiated product positioning and value-based messaging that clearly articulates Observe.AI's value to customers, prospects, and partners.
Drive go-to-market strategy and execution for new products and features, working closely with product, sales, and demand generation teams.
Collaborate with cross-functional teams to collect customer insights, define key pain points, and inform product development.
Partner with the sales team to develop enablement tools, competitive battlecards, product collateral, and training that drive field success.
Continuously refine positioning through experimentation across website, campaign messaging, and analyst and partner briefings.
Gather and use customer evidence, case studies, and success stories to amplify market value, shape product development, and drive go-to-market execution.
Perform sales training to ensure field effectiveness in positioning and selling Observe.AI products.

Requirements

10 years of product marketing experience, ideally in B2B SaaS with a focus on AI/ML, CCaaS, or contact center technologies.
Deep understanding of the contact center space—experience with Voice AI, Conversational AI, or speech analytics is a strong plus.
Proven ability to craft compelling messaging and positioning that resonates across technical and business audiences.
Broad analytical skills to source relevant information that informs and validates product positioning and messaging.
Track record of successful product launches, including GTM planning, content creation, and campaign execution.
Strong cross-functional collaboration skills—especially with product, engineering, sales, and customer-facing teams.
Excellent storytelling, writing, and presentation skills with an ability to translate complex ideas into clear value.
Experience supporting demand generation campaigns and measuring impact.
A strategic thinker who's also hands-on, comfortable in a fast-paced startup environment.
Intellectual curiosity and a strong desire to shape and market category-defining products.
Growth mindset with a passion for the startup hustle.

Nice to Have

Experience with Voice AI, Conversational AI, or speech analytics in the contact center space.
Experience in a fast-paced startup environment.

Qualifications

Educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

Competitive compensation including equity.
Excellent medical, dental, and vision insurance options.
Flexible time off, 10 company holidays, winter break, and up to 16 weeks of parental leave.
401K plan.
Quarterly lifestyle spend.
Monthly mobile internet stipend.
Pre-tax commuter benefits.

Working at Observe.Ai

Observe.AI is an Equal Employment Opportunity employer that values diversity and inclusivity. The company does not make hiring or employment decisions based on race, color, religion, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other protected characteristic. They strive for a healthy and safe workplace, strictly prohibit harassment, and celebrate diversity of all kinds. Observe.AI is committed to creating an inclusive culture built on respect for all individuals and encourages individuals from non-traditional, marginalized, or underrepresented backgrounds to apply.

Apply Now