Director, Product Marketing - Iconex

Appvion-Carbonless rolls and security papers business

Atlanta, GA

Full Time

Director

15 days ago

Job Description

About the Role

As the Director of Marketing and Product Strategy - Thermal Labels, you will shape the global go to market strategy for one of the most widely used product portfolios in logistics, retail, manufacturing, food and beverage, and healthcare. Your leadership will directly influence product positioning, customer engagement, and competitive differentiation while driving growth in a highly competitive B2B environment.

Key Responsibilities

Define and execute the product marketing vision and strategy for the thermal label portfolio (direct thermal, thermal transfer, synthetic, linerless).
Lead global go to market execution for new product introductions, product enhancements, and sustainability initiatives.
Build and develop a high performing product marketing team with scalable processes and playbooks.
Own market and competitive intelligence, analyzing trends and identifying opportunities for product line growth and differentiation.
Partner with sales leadership to create sales enablement tools, customer presentations, and strategic deal support.
Align with digital, demand generation, and content teams to deliver compelling campaigns and assets.

Requirements

Bachelor's degree in Marketing, Business, Packaging Science, Engineering, or related field.
8 to 12 years of product or technical marketing experience in labeling, packaging, printing, or industrial materials.
Deep knowledge of thermal print technologies, substrates, and end user applications.
Proven success leading marketing teams and cross functional initiatives.
Strong communication skills with the ability to simplify complex technical topics.
Data driven decision making with excellent analytical and project management skills.

Nice to Have

Experience marketing to OEM printer manufacturers, label converters, or distributors.
Familiarity in regulatory and sustainability standards (FSC, REACH, RoHS).

Qualifications

Bachelor's degree in Marketing, Business, Packaging Science, Engineering, or related field.
8 to 12 years of relevant experience in product or technical marketing.

Benefits & Perks

Opportunity to lead the global marketing strategy for a high demand product line.
A forward thinking company committed to sustainability and innovation in labeling and packaging.
Competitive compensation, bonus opportunity, and comprehensive benefits package.
Flexibility with a remote eligible role while being part of a collaborative, global team.
The ability to make a direct impact on growth and market leadership in key industries.

Working at Appvion-Carbonless rolls and security papers business

Iconex is a global leader in thermal media, labeling solutions, and intelligent packaging. From logistics to retail to healthcare, our products power essential transactions and supply chains worldwide. With a focus on sustainability, innovation, and customer value, we are driving the future of labeling and packaging solutions.

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