Director, Product Marketing, Mailchimp

Intuit

Atlanta, GA

Full Time

Director

209k-279k

16 days ago

Job Description

About the Role

The Director of Product Marketing for Mailchimp at Intuit is responsible for leading the growth initiatives of the Mailchimp segment, including scaled acquisition, mobile messaging, and transactional email/messaging. Reporting to the Vice President of Product Marketing, this role involves developing and executing product marketing strategies, identifying target segments, and driving differentiation to ensure sustainable growth within a high-growth SaaS environment. The position requires collaboration across multiple teams and a customer-obsessed mindset to support Intuit's mission to power prosperity worldwide.

Key Responsibilities

Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp.
Develop integrated portfolio strategy for Mailchimp, including how the end-to-end product fits into the broader go-to-market strategy.
Develop segmentation and positioning strategies, and enable go-to-market readiness.
Identify and unlock new opportunities for growth, including customer segments, product experiences, and business models.
Partner with Product on the roadmap and solution set to drive continued acquisition, engagement, and monetization.
Collaborate with Acquisition and Lifecycle teams across paid, earned, and owned channels, as well as with Sales, Customer Success, and indirect channels to deliver growth programs.
Work with cross-functional teams including Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales, and Customer Success to deliver excellent end-to-end customer experiences.
Build and lead a motivated, high-performing team of marketers to execute strategies, grow their careers, and develop new capabilities.
Serve on the US Marketing extended leadership team.

Requirements

Deep product marketing craft expertise, including experience in developing customer and market insights, positioning, and growth strategies.
Demonstrated experience leading product marketing for a digital marketing solution at scale or in a high-growth SaaS business.
Expertise in digital marketing solutions related to marketing automation and email marketing platforms.
Domain expertise in SaaS, fintech, or financial services is preferred.
Proven track record of driving transformation with successful outcomes.
Experience leading people managers with at least second-line management experience.
Comfort and agility in leveraging data to create successful outcomes.
Proven success in partnering, influencing, and collaborating internally and externally.
Ability to hire and develop top marketing professionals.

Nice to Have

Experience in SaaS, fintech, or financial services domains.

Working at Intuit

Intuit is known for its innovation, customer centricity, and recognition as a top place to work. The company values leadership, collaboration, and a customer-obsessed approach to driving growth and delivering exceptional experiences.

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