Director, Product Marketing, Mailchimp

About the Role

Key Responsibilities

• Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp.
• Develop integrated portfolio strategy for Mailchimp, including how the end-to-end product plays into the broader go-to-market (GTM) strategy.
• Develop the segmentation and positioning strategy, and enable GTM readiness.
• Identify and unlock new opportunities for growth: customer segments, product experiences, and business models.
• Partner with Product on the roadmap and solution set to drive continued acquisition, engagement, and monetization.
• Partner with Acquisition and Lifecycle teams across paid, earned, and owned channels, and with Sales, Customer Success, and indirect channels to deliver programs that drive growth.
• Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales, and Customer Success to deliver excellent end-to-end customer experiences.
• Build and lead a motivated, high-performing team of marketers to execute strategy, grow careers, and develop new capabilities.
• Serve on the US Marketing extended leadership team.

Requirements

• Deep product marketing craft expertise: end-to-end experiences from customer and market insight development to informing actionable positioning and growth strategies.
• Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high-growth SaaS business.
• Expertise in digital marketing solutions related to marketing automation and email marketing platforms.
• Domain expertise in SaaS, fintech, or financial services is preferred.
• Proven track record of driving transformation with winning outcomes.
• Experience leading people managers (minimum 2nd line management experience).
• Comfort and agility in leveraging data to create winning outcomes.
• Proven success in partnering, influencing, and collaborating internally and externally.
• Ability to hire and grow world-class marketing professionals.

Nice to Have

• Domain expertise in SaaS, fintech, financial services.

Qualifications

• Experience leading people managers (minimum 2nd line management experience).