Director, Product Marketing Management, Industry

Unity Software

Schiller Park, IL

Full Time

Director

4 days ago

Job Description

About the Role

Unity's real-time 3D development platform and extensive product ecosystem enable customers across various industry verticals to bring their interactive and immersive experiences to life. From games to aerospace, medical to manufacturing and beyond, Unity's innovative and proven technology is the go-to solution for millions of creators around the world. Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with use cases like product configuration, simulation, operations, and human-machine interface (HMI). We are looking for a senior leader to lead product marketing for the Industry team, shaping Unity's product positioning and go-to-market strategy across verticals organized by customer personas.

Key Responsibilities

Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
Lead launch and go-to-market plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retrospectives with adoption and revenue insights.
Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops.
Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value.
Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

Requirements

Demonstrated success leading product marketing or go-to-market efforts in enterprise software.
Strategic thinker with strong execution skills, able to translate vision into roadmap, messaging, and programs.
Deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
Excellent leadership capabilities, including experience hiring, growing, and managing teams in fast-moving environments.
Strong communication skills, able to engage with executives, technical developers, and business stakeholders.
Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international).
Ability to work cross-functionally in a matrixed organization.