Director, Product Marketing- Telco, Utility & Energy Solutions

About the Role

Key Responsibilities

• Lead the GTM motion for our Telecommunications, Energy and Utilities business segment.
• Understand data and analytics business to define GTM strategy and plans.
• Utilize the Cotality GTM Framework for alignment with business objectives.
• Create value propositions, messaging playbooks, buyer personas, and product marketing plans.
• Stay updated on market trends, competitors, and customer use cases.
• Develop differentiated messaging and content for product, marketing, and sales teams.
• Identify cross-sell and upsell opportunities to increase customer awareness and retention.
• Collaborate with Customer Success Team for strategies and plans.
• Partner with Product Management to influence product roadmaps.
• Deliver high-impact collateral for prospective and existing customers.
• Enable sales teams with materials like pitch decks, customer stories, and call scripts.
• Plan and execute product/feature launches with cross-functional teams.
• Support customer-centric event messaging.
• Work with Corporate Marketing on awareness and lead generation campaigns.
• Participate in client briefings at the Discovery Center in Irving, Texas.

Requirements

• 10+ years' experience in Product Marketing in B2B or B2C data, analytics, technology.
• Experience working with SaaS offerings in a matrixed organization.
• Working knowledge of AI tools and ability to leverage them to enhance product marketing strategies.
• Accustomed working within cross-functional GTM teams.
• Proven ability to lead with strategy and translate into execution.
• Ability to turn product innovations into clear and engaging narratives and strong value propositions.
• Self-starter with strong initiative and drive.
• Strong analytical and project management skills, with a detail-oriented yet flexible approach.
• Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.

Nice to Have

• Experience working with SaaS offerings in a matrixed organization.
• Working knowledge of AI tools and how they can be leveraged in marketing strategies.

Qualifications

• 10+ years' experience in Product Marketing in B2B or B2C data, analytics, technology.

Benefits & Perks

• Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Multiple medical plan options with mental health and wellness support.
• 401(k) with company match and vesting after one year.
• $400 annual well-being stipend and tuition assistance up to $5,250.
• Recognition Rewards, Referral bonuses, exclusive discounts and more.