Director, Product Marketing VRV

About the Role

Key Responsibilities

• Define and communicate the product strategy and roadmap delivering a clear schedule of future product releases that will consistently deliver market leading positioning.
• Represent DNA's business needs and motivate, direct and ensure alignment across all parts of New Product Development, from customer to R & D.
• Responsible for the development and action of development product road maps, technical materials and on time releases utilizing the QCD process at all times.
• Work with sales, local channel partners to develop local product solutions including the selection of and working with third party suppliers (incl. software).
• Manage value propositions and technical sales arguments, materials, tools, literature and manuals.
• Drive internal communications to ensure high levels of product knowledge and features across the company.
• Provide third line technical support services for all VRV product, application and system queries.
• Ensure the price strategy is competitive and meets revenue and profitability goals.
• Manage the complete product lifecycle, including launches, repositioning, and end-of-life clearance.
• Conduct competitor and customer analysis to understand market trends and requirements.
• Lead market, product and technical analysis for the PDM & HCM process.
• Support project development for nonstandard products or modifications to standard products.
• Lead and develop relationships with key clients to build long-term sales opportunities.
• Direct a team of Product Managers & Product Marketing Engineers to support new product launches.
• Provide input to Supply Chain and Sales Planning regarding forecasting, stock ordering, and stock profiling.
• Recruit, manage, motivate and develop team members to achieve product marketing objectives.
• Participate in strategic planning, budgeting, and resource allocation.

Requirements

• Minimum of 10 years of experience in a relevant HVAC business environment, including experience of product group management.
• Preferable HVAC technical qualifications, such as LEED AP.
• Experience in managing business expansion programs in a relevant industry.
• Experience with New Product Development processes within a large organization.
• Experience with managing a product group B2B marketing mix, especially generating compelling customer value propositions for technical products.
• Proven leadership ability and influence across complex organizations.
• Budgeting experience.
• Bachelor's degree in Engineering, Marketing and/or Business or equivalent experience in technical and business or marketing disciplines.
• Excellent computer skills.
• Strong communication, negotiation, and persuasion skills.
• Planning and organizing abilities.
• Ability to motivate and develop others.
• Evaluation and problem-solving skills.
• Leadership and decision-making capabilities.
• Ability to learn and adapt to organizational changes.
• Customer focus and ability to meet and exceed customer expectations.

Nice to Have

• HVAC technical qualifications, such as LEED AP.
• Experience in managing business expansion programs.
• Experience with New Product Development processes within a large organization.

Qualifications

• Bachelor's degree in Engineering, Marketing and/or Business or equivalent experience.

Benefits & Perks

• The description does not specify particular benefits.