Director Product Marketing (Wi-Fi / Bluetooth combo or Wi-Fi Microcontroller product marketing)

About the Role

Key Responsibilities

• Develop and drive differentiated product definition and business plans with target markets, customers, applications, partners, and relevant go-to-market strategies for IoT Wi-Fi solutions.
• Define and drive development of hardware/software/system solutions that are easy to use and leverage scalable ecosystems to support product development and growth with target customers of any size.
• Translate customer needs into use case and technical requirements for R&D.
• Create marketing content including competitive positioning, product updates, sales trainings, webinars, white papers, etc.
• Collaborate with engineering, project management, and operations to guide product execution, priorities, and delivery.
• Work closely with global sales and regional marketing teams to engage customers and design IoT solutions.
• Travel periodically domestically and internationally to global sites and key customers in North America, Europe, and Asia.

Requirements

• 12 years of experience in Wi-Fi / Bluetooth combo or Wi-Fi Microcontroller product marketing, applications, or engineering roles.
• Proven track record of defining and delivering successful products to market.
• Strong understanding of IoT markets across consumer and industrial verticals, and wireless connectivity use cases.
• Strong knowledge of embedded systems, including MCU, software, tools, and wireless connectivity technologies (Wi-Fi, Bluetooth, 15.4, Thread, Matter, and others).
• Solid understanding of product marketing and product definition processes.
• Exceptional communication and presentation skills.
• Ability to motivate and influence customers and internal stakeholders.
• Self-driven, motivated, enthusiastic, dynamic, adaptable, organized with attention to detail.
• Masters or Bachelor's degree in Electrical or Computer Engineering; MBA preferred.

Nice to Have

• Experience developing and driving hardware/software/system solutions for IoT products.
• Experience creating marketing content such as white papers, webinars, and sales training materials.
• Experience working with global teams and international travel experience.

Qualifications

• Masters or Bachelor's degree in Electrical or Computer Engineering.
• MBA preferred.