Director, Product Portfolio Marketing - Portfolio: Consumer Acquisition & Engagement, Products: Offers

Mastercard

Boston, MA

Full Time

Director

155k-259k

about 1 month ago

Job Description

About the Role

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. The role of Director, Product Portfolio Marketing for the Offers products involves leading marketing strategy, collaborating with cross-functional teams, and driving growth through market positioning, product lifecycle management, and campaign execution.

Key Responsibilities

Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to achieve business goals.
Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
Work closely with product management to stay aligned on marketing objectives and support integrated B2B marketing strategies to drive performance through various marketing channels.
Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and translating product features into customer-focused messaging.
Leverage market research, customer insights, sales insights, and competitive intelligence to inform strategies and identify growth opportunities.
Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate impact.
Continuously assess the effectiveness of marketing efforts and adjust strategies to improve results.

Requirements

Proven experience in product marketing, preferably in a B2B environment.
Experience working in ad-tech, martech or digital media within high-growth environments and large, matrixed enterprises.
Strong understanding of product lifecycle management, competitive positioning, and market trends.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Experience working with cross-functional teams, including product, sales, and regional marketing teams.
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
Data-driven mindset with the ability to leverage insights for strategic decision-making.

Nice to Have

Experience in digital payments or financial services industry.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Health savings account
Paid holidays
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Tuition reimbursement
Vision insurance
401(k) matching
Gym membership
Bereavement leave
Life insurance
Paid sick and safe time
Vacation days
Personal days
Paid holidays
On-site fitness facilities or fitness reimbursement

Working at Mastercard

Mastercard is a merit-based, inclusive, and equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or any other characteristic protected by law. The company emphasizes hiring the most qualified candidates and values diversity and inclusion.

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