Director, Retail Media

About the Role

Key Responsibilities

• Lead the execution of retail media strategies for key accounts (e.g., Walmart, Amazon) and digital retail platforms, including Company-Owned stores and Goodyear.com, ensuring alignment with the broader media strategy and overall business goals.
• Manage day-to-day relationships with key retail partners (e.g., Discount Tire), identifying opportunities for joint marketing initiatives that drive sales, improve visibility, and meet retail growth targets.
• Oversee the execution and optimization of media campaigns within retail channels, managing performance metrics and ensuring campaigns meet or exceed expectations in terms of ROI, awareness, and conversion.
• Lead a team of 6 direct reports, providing coaching, support, and development opportunities to ensure a high-performing, collaborative, and results-driven team.
• Work closely with marketing, creative, sales, and analytics teams to develop integrated campaigns supporting brand objectives and retail goals.
• Track and analyze campaign performance, providing detailed reports and insights on KPIs including media spend, sales, and ROI, and use insights to optimize future strategies.
• Support budget management for retail media activities, ensuring cost-effective allocation of resources and effective use of funds to drive growth.
• Stay ahead of industry trends and emerging shopper behaviors to inform innovative media strategies, utilizing shopper insights to personalize campaigns and optimize retail marketing efforts.
• Oversee the development and execution of retail media programs aimed at driving profitable volume and sales for Goodyear and Cooper Brands, ensuring alignment with retail and brand objectives.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• Minimum of 6-8 years of experience in retail media, shopper marketing, or a related field, with a proven track record managing media strategies for key accounts and large-scale brands.
• Strong understanding of retail media platforms such as Walmart.com, Amazon, and other digital retail channels, including Company-Owned stores and Goodyear.com.
• Experience managing a team, with demonstrated leadership and ability to foster a collaborative, high-performing work environment.
• Strong analytical skills to leverage data for decision-making, campaign optimization, and performance tracking.
• Excellent communication and interpersonal skills to manage relationships with internal teams and external retail partners.
• Proven ability to optimize media spend and deliver measurable business results across retail channels.
• Experience managing budgets and working with cross-functional teams to develop integrated media strategies.

Nice to Have

• MBA or advanced degree in related field.

Qualifications

• Bachelor's degree in marketing, business, or a related field.

Benefits & Perks

• Not explicitly specified in the description.