Director, Revenue Marketing

About the Role

Key Responsibilities

• Develop and execute revenue-focused marketing strategies aligned with sales priorities and corporate growth goals.
• Build and optimize multi-channel campaigns, including ABM, to generate and nurture high-quality leads from prospective clients.
• Partner with sales leadership to increase share-of-wallet from existing accounts through targeted marketing plays.
• Own the end-to-end strategy and execution of marketing campaigns in collaboration with MarComm and Sales teams.
• Leverage digital, social, events, email, and content channels to drive pipeline development and client engagement.
• Track, analyze, and optimize campaign performance across the funnel for maximum ROI.
• Define and articulate compelling value propositions, messaging, and positioning for key products and solutions.
• Enable the sales team with effective collateral, competitive intelligence, and client-facing tools.
• Lead the strategy, planning, and execution of all field marketing initiatives including trade shows, conferences, and hosted experiences.
• Ensure seamless lead capture and follow-up processes that convert event engagements into qualified pipeline and revenue.
• Oversee association partnerships and sponsorships to amplify brand presence, connect with prospects, and deepen client relationships.
• Partner closely with the broader MarComm team to ensure unified messaging and channel activation.
• Build strong relationships with Sales, Product, and Client Success teams to drive go-to-market efficiency and effectiveness.
• Lead the development of annual Sales Kick Off agenda and content.
• Lead the development of effective communications to support sales teams, ensuring alignment, engagement, and improved sales performance.
• Foster a high-performing, future-ready team by supporting employee development, upskilling, and career growth.
• Conduct performance evaluations and provide feedback to team members.
• Work to improve employee engagement and build a positive workplace culture, aligning the team to Element's Purpose, strategy, and Values.
• Encourage open communication and collaboration across all levels of the team.

Requirements

• 8+ years in B2B marketing, with 5+ in a revenue marketing, demand gen, or integrated marketing leadership role.
• Proven experience aligning marketing with sales to drive pipeline and revenue growth.
• Strong track record of building and scaling multi-channel campaigns that generate measurable business outcomes.
• Expertise in event marketing, product marketing, and field/partner marketing strategies.
• Data-driven mindset with strong knowledge of marketing automation, CRM systems (e.g., Salesforce), and analytics tools.
• Excellent leadership, communication, and project management skills.
• A strategic thinker who can see the big picture while flawlessly executing the details.
• A leader with a bias for action and results.
• A collaborative spirit who thrives in cross-functional environments.
• A deep understanding of the B2B buyer journey and how to influence it through integrated marketing.

Nice to Have

• Experience with marketing automation and analytics tools.
• Experience in fleet management or related industries.
• Experience leading large-scale marketing teams or initiatives.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• A culture of innovation, empowerment, decision-making, and accountability.
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness.
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays).