Director, SEO

About the Role

Key Responsibilities

• Define and own the multi-brand SEO vision and roadmap in alignment with overarching business objectives.
• Handle SEO planning and resource allocation for weekly sprints and quick turnaround requests.
• Collaborate with clients to understand their tracking methodology and develop internal KPIs, dashboards, and executive reports to measure organic performance and ROI.
• Audit, prioritize, and optimize large-scale site architectures, crawl budgets, and indexation strategies.
• Collaborate with engineering teams to implement site-wide enhancements such as Core Web Vitals, structured data, hreflang, and pagination.
• Troubleshoot complex technical issues including JavaScript rendering, canonicalization conflicts, site migrations, and CMS integrations.
• Develop scalable content programs supporting brand positioning, product launches, and seasonal campaigns.
• Partner with editorial and UX teams to refine content briefs, topic clustering, and information architecture.
• Leverage data-driven insights to inform creative and distribution strategies.
• Champion adoption of emerging SEO and AI-driven search tools, pilot new technology integrations, and shape best practices.
• Represent the agency and client at industry events; author whitepapers, speak on panels, and contribute to thought-leadership channels.
• Manage and mentor a team of SEO managers, analysts, and specialists.
• Foster a culture of continuous learning, experimentation, and cross-disciplinary knowledge-sharing.
• Collaborate with agency leadership to grow service offerings, pitch new business, and upskill internal teams.

Requirements

• 7+ years of hands-on SEO experience at a leading digital agency, with success at the enterprise level.
• Demonstrated leadership of complex, multi-brand SEO engagements, including full-funnel strategy and execution.
• Deep expertise in technical SEO, including site performance, crawl/index management, and CMS/architecture.
• Proven mastery of content SEO, including keyword research, topical authority, content governance, and editorial workflows.
• Thought leadership in emerging SEO realms such as AI tools, AI-augmented search, Google AI Mode, and conversational interfaces.
• Exceptional analytical skills with proficiency in GA4, Search Console, BigQuery, Data Studio, Tableau, or equivalent BI tools.
• Strong communication and stakeholder management skills, capable of presenting strategic insights to C-suite and client teams.

Nice to Have

• Experience with AI-augmented search, chatbots, and automated schema generators.
• Experience representing an agency at industry events or authoring thought leadership content.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• 401k plan with matching
• Paid Time Off (PTO)
• Paid Company Holidays
• Parental Leave