Director, Social & Content Strategy

About the Role

Key Responsibilities

• Define and execute a content strategy that balances brand storytelling with performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
• Build frameworks for how content ladders into awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
• Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
• Lead the paid and organic social media strategy across platforms including Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms.
• Scale Aspen's social voice to be authentic, differentiated, and trend-forward while balancing governance and brand reputation.
• Drive growth through innovative use of creator partnerships, user-generated content, and new activation models.
• Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance-optimized across all channels.
• Translate media insights into actionable creative briefs and content strategies that drive measurable ROI.
• Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always-on initiatives.
• Set clear KPIs and measurement frameworks for content effectiveness across the funnel.
• Partner with analytics and media teams to monitor content performance, uncover insights, and optimize strategies.
• Lead agency relationships and external creators while ensuring brand standards are upheld.
• Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation. Cultivate a culture of experimentation, learning, and agility within the broader marketing team.

Requirements

• 10+ years of experience in content strategy and social media marketing, with proven leadership in consumer-facing brands.
• Demonstrated ability to translate content into measurable business impact across the funnel.
• Deep knowledge of paid and organic social, with hands-on experience managing campaigns and content at scale.
• Experience building integrated content strategies in partnership with media, brand, and creative teams.
• Strong analytical skills and proficiency with performance tracking and social listening tools.
• Excellent leadership, communication, and collaboration skills.
• Bachelor's degree in Marketing, Communications, or related field (Master's degree a plus).

Nice to Have

• Master's degree in Marketing, Communications, or related field.

Benefits & Perks

• Annual pay range: $150,000 - $180,000, plus bonus/incentives.
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.