Social Content Specialist

Mindlance

Albany, NY

Contract

Mid Level

52k-57k

3 days ago

Job Description

About the Role

The KCNA Social Media team is seeking a Social Content Creator to shape the voice of iconic brands through bold, trend-setting content. The role involves producing engaging platform-native content, supporting sourcing of user-generated, employee-generated, and partner-produced content, and influencing consumer engagement and cultural relevance in a fast-paced, collaborative environment.

Key Responsibilities

Develop thumb-stopping content for platforms like Instagram, TikTok, and Facebook.
Shoot original videos, take photos, and design static graphics aligned with brand guidelines and current trends.
Collaborate with internal teams and agency partners to ensure content aligns with brand strategy and campaign goals.
Stay ahead of social trends, platform updates, and emerging formats to inform content strategy.
Participate in all stages of content creation — from ideation to execution.
Review performance data regularly to assess and optimize content effectiveness.
Appear on camera within produced content.
Client, source, and manage content banks of UGC, EGC, and partner-produced assets.
Support creative briefing, development, and production of externally sourced content.

Requirements

2+ years of experience in social media content creation.
Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.).
Portfolio showcasing standout social content and creative impact.
Deep understanding of social media platforms, trends, and best practices.
Experience with social media management tools (Sprinklr preferred).
Excellent copywriting and communication skills.

Nice to Have

Bachelor's degree in marketing, communications, design, or related field.
Bilingual in Spanish.
Experience in community management and/or agency background.
Consumer Packaged Goods (Client) experience.
Candidates with a visible personal social presence (e.g., Instagram, TikTok, YouTube).

Qualifications

Bachelor's degree in marketing, communications, design, or related field (preferred).

Working at Mindlance

All On-site at Albany, NY. The role thrives in a fast-paced, collaborative environment with a focus on creativity, trend-awareness, and community engagement.

Apply Now