Social Account Director, Health

About the Role

Key Responsibilities

• Serve as the 'go-to' thought leader, driving integration between social media strategy, brand strategy, and engagement planning for Ogilvy Health clients.
• Act as the primary point of contact for clients, cultivating strong relationships, proactively addressing issues, and providing strategic counsel.
• Oversee multiple complex campaigns from concept to completion, including budgeting, resource allocation, timeline management, and performance analysis.
• Lead the strategy, development, and execution of influencer marketing programs, including identifying influencers, negotiating contracts, managing relationships, and creating content briefs.
• Develop and implement content strategies for social channels, ensuring engaging and relevant content that resonates with target audiences.
• Oversee the development of creative content, providing briefs to creative teams and collaborating with copywriters, designers, and video producers.
• Work with PR, Research & Analytics, Creative, and Paid Media teams, as well as partner agencies, to ensure campaign execution and impact.
• Maintain understanding of FDA and FTC regulations related to social media and influencer marketing in healthcare, ensuring full compliance.
• Track and analyze campaign performance, providing reports and insights to optimize strategies.
• Stay updated on social media trends, emerging platforms, and technologies to innovate and improve campaign performance.
• Provide mentorship and guidance to junior team members, fostering a collaborative work environment.
• Support business development efforts, including assisting with RFP responses and outreach initiatives.

Requirements

• Significant experience in branded pharmaceutical social media work and healthcare professional (HCP)-facing social media initiatives.
• Experience integrating social media into omnichannel marketing strategies; digital marketing knowledge is a bonus.
• 6-9 years of progressive experience working with healthcare clients, preferably in an advertising agency setting.
• Proven success in developing and managing impactful influencer programs for healthcare clients, both branded and unbranded.
• Hands-on experience managing social media channels for healthcare brands, including use of third-party scheduling, monitoring, and listening tools.
• Current understanding of FDA and FTC regulations related to social media and influencer marketing in healthcare.
• Strong analytical skills to interpret data, track campaign performance, and generate actionable reports.
• Ability to manage multiple projects in a fast-paced, dynamic environment and adapt to changing priorities.

Nice to Have

• Experience with digital marketing as part of omnichannel strategies.

Qualifications

• Experience working with healthcare clients, preferably within an advertising agency.

Benefits & Perks

• Competitive salary range of $75,000-$180,000 USD.
• Comprehensive benefits package.
• Supportive work environment with autonomy and collaboration.
• Opportunities for professional growth and impactful work.