Social Media Specialist

About the Role

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms, including LinkedIn, Instagram, Facebook, TikTok, and Twitter.
• Create and schedule engaging content, including posts, videos, and stories, tailored to different audiences.
• Monitor social media channels for engagement, respond to comments/messages, and foster community growth.
• Analyze performance metrics and provide reports with actionable insights to improve social media efforts.
• Stay up-to-date with platform changes, trends, and emerging tools.
• Collaborate with content creators, designers, and marketing teams to align social strategies with broader marketing campaigns.
• Manage social media ad campaigns, including audience targeting, budgeting, and performance tracking.

Requirements

• 3+ years of experience in social media management or digital marketing.
• Proven track record of growing social media presence and engagement.
• Strong understanding of platform-specific best practices and algorithms.
• Proficiency in social media management tools (Hootsuite, Buffer, or Sprout Social) and analytics platforms.
• Experience in creating paid social media campaigns and managing ad budgets.
• Strong content creation skills, including copywriting and basic graphic design (Canva, Photoshop, or Illustrator).
• Excellent communication skills and ability to collaborate across teams.
• Familiarity with influencer marketing and brand partnerships is a plus.

Nice to Have

• Familiarity with influencer marketing and brand partnerships.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.