Director, Social Media

Zimmerman Advertising

Fort Lauderdale, FL

Full Time

Director

106k-134k

18 days ago

Job Description

About the Role

The Director, Social Media collaborates with creative, strategy, media, analytics, and technical teams. They must be well versed in consumer experience insights, content creation best practices and principles, influencer social media marketing, and algorithm-driven media platforms. This position creates, distributes, and optimizes compelling content that resonates with the target audience and drives traffic to websites, social media, landing pages, and other consumer-facing channels. This role requires a strategic thinker with strong creative and media instincts, leadership skills, and a proven track record of success in social media and influencer marketing.

Key Responsibilities

Own and manage content strategy and calendar creation to ensure content is on brand and aligned with client strategies & business goals
Identify stories, themes, and initiatives that ladder up to objectives and planned content calendars: social and beyond
Develop creatively inspiring content for a range of digital and social channels
Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients' social platforms
Collaborate on influencer relationships and the content process for clients and partners
Capable of analyzing social metrics for the purpose of making recommendations based on data insights
Collaborate with Creative and Integrated Strategy teams to create meaningful customer experiences, interactions, and visual design
Provide oversight and general direction to Content Designers and Copywriters to create effective content in an efficient manner

Requirements

Bachelor's Degree in Advertising, Marketing, Business or equivalent industry experience
5-7 years of experience in Advertising/Marketing Industry is highly preferred
Experience monitoring, analyzing, and reporting on social media performance metrics to optimize strategies and campaigns
Manage influencer outreach and develop and execute influencer marketing campaigns
Successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)
Immersed into culture and trends whether personally and/or professionally
Identify target audiences and create platform-specific content strategies
Knowledgeable in all social platforms and content best practices, and easily adaptable & eager to master emerging platforms
Strong communication, organizational, and problem-solving skills
Comfortable and confident leading cross department teams, brainstorms, and projects forwards
Understanding of paid social principles and how organic & paid social can work together
Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform is highly preferred