Director Strategy (Digital)

About the Role

Key Responsibilities

• Translate client business priorities, objectives, and needs into digital experiences.
• Understand digital execution excellence and MarTech/AdTech including automation, personalization, dynamic creative, CRM, CMS, and DAM capabilities.
• Collaborate and work closely with analytics team to develop measurement and tracking plans to measure key performance and develop optimization recommendations.
• Build trusted relationships with clients and collaborate closely with Creative, Data, Technology, Analytics, Product, Project, and Account teams.
• Present directly to clients, telling a concise and compelling story around strategy and approach.
• Work with Project Managers to develop and manage realistic timelines and project plans.
• Conduct audience target/profiling analysis and perform competitive assessments.
• Work closely with UX and technology leads to ensure strategy outputs influence consumer-facing implementations.

Requirements

• 7+ years of strategy experience at advertising, digital, and/or creative agencies, consultancy, or product management led organizations, with interest in automotive, particularly EV market evolution.
• Experience working on digital products such as websites, ecommerce, SaaS, and apps.
• A clear point of view and confidence in it, with openness to listen to clients and teammates.
• Experience working within Agile or SAFe Agile frameworks and alignment with an agile mindset.
• Experience with enterprise websites and large support teams.
• Focus on optimization and efficiency while working with cross-functional teams.
• Ability to balance high-level process and collaboration with delivering on fast, tactical briefs.
• Cross-discipline knowledge to partner with and leverage data and SEO.

Nice to Have

• Interest in automotive, particularly EV market evolution.

Qualifications

• Educational background is not explicitly specified, but extensive experience in strategy roles is required.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting life balance and wellness.
• Culture of real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP.