Director, U.S. HCP Marketing Strategy, HSCT-TMA

About the Role

Key Responsibilities

• Leading the US commercial launch preparation and execution for a new TMA indication, including prioritization, strategy definition, and tactical execution.
• Creating and executing brand plans, including disease education and HCP initiatives.
• Developing commercial insights through market research, advisory boards, and KOL engagement plans.
• Collaborating across US commercial teams, global teams, medical affairs, market access, patient advocacy, legal, and compliance to ensure flawless launch planning.
• Refining brand value proposition and messaging platform for the US in partnership with global marketing and other stakeholders.
• Developing launch strategies and execution plans across personal and non-personal channels for HCPs.
• Partnering with sales leadership, TLL leadership, and training teams to ensure alignment and execution.
• Managing strategic partnerships with key opinion leaders and specialty centers.
• Overseeing brand agency relationships and launch budget, providing updates to leadership.
• Monitoring launch performance metrics and adapting tactics as needed.
• Ensuring compliance with all relevant regulations and internal policies.

Requirements

• Bachelor's degree in life sciences, business, or related field.
• 8+ years' experience in biotech/pharma, with at least 3+ years in rare disease or specialty marketing.
• Strong understanding of US commercialization strategies, market access challenges, and patient/care pathways in rare diseases.
• Experience preparing and executing a launch in the U.S.
• Excellent interpersonal skills and ability to drive results as a cross-functional leader.
• Strong project management, collaboration, and relationship-building skills.
• Ability to engage in scientific discussions with KOLs for commercial purposes.
• Ability to work effectively in a matrixed, cross-functional environment.
• High sense of ethics and responsibility.
• Ability to travel up to approximately 30% as required.

Nice to Have

• Advanced degree (MBA, MSc, PharmD, etc.).
• Prior experience at Director level in Marketing.
• Prior experience in Hematology, Transplantation, or Immunology.
• Experience working with multi-disciplinary care teams, influencing clinical protocol development, and navigating hospital in-patient dynamics.