Director, U.S. Marketing & Strategy

About the Role

Key Responsibilities

• Leading the development and execution of comprehensive product launch plans across the three structural interventional franchises (with 3 customer groups) in alignment with revenue growth objectives.
• Driving marketing and sales initiatives across the franchises to support revenue growth and profitability objectives.
• Introducing structural heart portfolio pricing to maximize return on technology investment and product adoption.
• Devising and introducing product positioning and messaging based on product performance and relevant clinical evidence aligned with customer needs and competitive differentiation.
• Managing sales enablement training programs to ensure field organization is fully equipped to achieve revenue growth objectives.
• Leading international, national and regional conference and meeting strategy and implementation with focus on customer engagement and product promotion.
• Leading customer engagement through support of key opinion leader strategy in creation and execution of advisory boards and other relevant Abbott-led meetings.
• Launch planning including pricing strategy for a 2027 launch of a new $1B product.
• Providing analyses and implications of key learnings to be applied in the development of future best practices related to sales and marketing, key performance indicators, selling skills, and sales management training.
• Coordinating LAA Occlusion marketing with EP division and Heart Valve group.
• Long range planning of LAA occlusion and Structural interventions sales strategy.

Requirements

• Bachelor's degree in a relevant field of study.
• Minimum 12+ years of relevant career experience.
• Minimum 10+ years of experience in the medical device industry, with preference for Structural Heart or Electrophysiology background.

Nice to Have

• Experience in Structural Heart or Electrophysiology fields.

Qualifications

• Educational background in a relevant field (implied by degree requirement).

Benefits & Perks

• Base pay range of $168,000.00 - $336,000.00, with variation based on location.
• Opportunities for travel (up to 25%).
• Work in a company recognized as a great place to work and committed to diversity.
• Access to health and wellness benefits, retirement plans, tuition reimbursement, and other employee perks.