Director, US Pharma Consumer Marketing

Alcon

Fort Worth, TX

Full Time

Director

4 days ago

Job Description

About the Role

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. We are seeking a strategic and execution-focused marketing leader to drive U.S. consumer marketing for our dry eye prescription portfolio, leading the development and execution of consumer strategies that elevate brand awareness, drive patient engagement, and support brand performance across multiple channels.

Key Responsibilities

Lead U.S. Consumer Strategy & Execution: Own the end-to-end consumer marketing strategy for the dry eye prescription portfolio, ensuring alignment with brand objectives and market dynamics.
Annual Brand Planning: Lead the annual planning process for assigned brand(s), including cross-functional collaboration and integration of consumer insights, competitive intelligence, and business priorities.
Tactical Execution: Execute against the tactical plan for patient targets, ensuring seamless integration across touchpoints.
Media & Advertising Leadership: Oversee the development and execution of brand media plans, advertising campaigns, and consumer marketing programs, partnering with agencies to deliver high-impact creative and media strategies.
Performance Management: Monitor brand performance against targets and optimize programs based on KPIs, ROI, and evolving market conditions.
Channel & Campaign Development: Lead the development and execution of integrated channel plans, including digital, social, CRM, and in-office patient engagement.
Insight-Driven Strategy: Drive insight development across business, category, and competitive trends; translate insights into actionable strategies and proactively adjust plans to close performance gaps.
Cross-Functional Collaboration: Partner closely with internal teams including US Marketing, Global Marketing, and Market Research to ensure alignment and executional excellence.

Requirements

Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.)
The ability to fluently read, write, understand, and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership
Proven success in leading brand strategy, media planning, and campaign execution
Strong analytical skills and experience managing brand P&L
Experience in pharmaceutical marketing, preferably in eye care or dry eye therapeutic area
Excellent leadership, communication, and cross-functional collaboration skills

Nice to Have

Bachelor's degree in Marketing, Business, or related field; MBA preferred
10+ years of marketing experience, preferably pharmaceutical, with at least 3 years in consumer marketing

Qualifications

Bachelor's Degree or equivalent experience
10 Years of relevant experience
6 Years of demonstrated leadership

Benefits & Perks

Robust benefits package including health, life, retirement, flexible time off for exempt associates
Opportunities for focused growth and development
Join a mission to provide outstanding, innovative products and solutions to improve sight and lives

Working at Alcon

Alcon fosters an inclusive environment that values different perspectives, with policies that are non-discriminatory in recruitment, hiring, training, promotion, or other employment practices. The company is committed to providing reasonable accommodations to individuals with disabilities and encourages collaboration, innovation, and growth among its associates.

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