Domain Consultant (Advertising & Marketing)

About the Role

Key Responsibilities

• Lead the definition and development of TCS's Travel Media Network offerings, including solution frameworks, use cases, and value propositions.
• Conduct deep research into media networks, including ad tech ecosystems, branded content platforms, data monetization, and in-house media network models.
• Identify and cultivate strategic partnerships with media platforms, ad tech providers, content creators, and data platforms that align with TCS's Travel Media strategy.
• Advise airlines, hotels, cruise lines, and rental car companies on creating or optimizing their media networks, including audience strategy, technology stack, and monetization models.
• Collaborate with TCS product, technology, and domain experts to develop tailored client solutions and POVs (Point of View documents) showcasing media network value.
• Deliver workshops, assessments, and consulting engagements to analyze client capabilities and define transformation roadmaps.
• Stay abreast of industry trends, innovations in retail media, and evolving consumer engagement strategies within travel.
• Represent TCS at industry events, thought leadership forums, and client meetings as a subject matter expert in travel media networks.

Requirements

• Proven experience in consulting or advisory roles, especially in travel, hospitality, or adjacent industries (Retail, CPG) relevant to marketing discipline.
• Prior experience in standing up Retail Media Networks for customers in North America.
• Strong business acumen with the ability to connect media strategy to tangible business outcomes (e.g., new revenue streams, customer acquisition, engagement).
• Familiarity with media technologies and analytics platforms.
• Excellent communication, stakeholder management, and presentation skills.
• Self-starter with the ability to work across global, matrixed teams and drive initiatives independently.
• Passion for travel, media innovation, and enabling digital transformation.