E-Recruitment Specialist: Social Media

About the Role

Key Responsibilities

• Become knowledgeable and articulate about Unity Distance Education, its programs, market niche, strategies, and procedures to provide information in digital spaces.
• Actively monitor and respond to comments, messages, and mentions across digital platforms including Instagram, TikTok, Reddit, Facebook, and LinkedIn to foster meaningful connections and generate interest in Unity's offerings.
• Tailor messaging and strategies to suit the unique tone and style of each platform to effectively connect with prospective students and facilitate engagement.
• Establish a trusted online presence to boost Distance Education's visibility and reputation by responding to inquiries, addressing concerns, and highlighting positive experiences.
• Engage with other recruitment efforts including travel, email, phone call campaigns, texting, and in-person approaches.
• Share created content highlighting programs, student success stories, and other relevant topics to resonate with prospective students.
• Research and develop engagement strategies prompting students to share their experiences for recruiting and building new market audiences.
• Host live sessions such as Q&A forums and program showcases on digital channels.
• Provide personalized support to prospective students through direct messaging.
• Collaborate with the recruitment team to meet annual student matriculation goals and personal application goals.
• Analyze engagement metrics and adjust content strategies to optimize outreach and conversions.
• Stay up to date with social media trends and best practices to keep the university's digital presence relevant.
• Collaborate with internal units and external partners to develop social content ideas.
• Work closely with the marketing team to align brand messaging and strategy.
• Proofread and edit content for consistency, accuracy, and readability.
• Proactively communicate challenges, successes, and failures to student success leadership.

Requirements

• Associate's degree (preferably in sales, communications, marketing or related field).
• 1-3 years of experience with B2C social media marketing or content development.
• Familiarity with email marketing and CRM tools.
• Passion for writing with an understanding of college life, education, and student needs.
• Creativity and innovation with adaptability to changing priorities.
• Excellent writing, proofreading, and communication skills.
• Ability to work autonomously and in a team, managing multiple projects and deadlines.
• Willingness to attract students from diverse backgrounds and abilities.
• Personal commitment to the environmental focus and mission of the college.
• Proficiency in word processing and creation tools.
• Ability to function effectively within a matrix organizational structure, maintaining open communication, and being discreet and courteous.
• Valid Maine Driver's License with a good driving record.

Nice to Have

• Bachelor's degree.
• Direct experience using social media management tools (Hootsuite, Sprinklr).
• Experience with Microsoft Office or Google Suite.
• Experience with Salesforce CRM or IS.

Benefits & Perks

• Paid holidays off.
• 4 weeks of PTO.
• Medical, Dental, and Vision Insurance.
• Short- and Long-term disability.
• Life Insurance.
• Retirement Plan with up to 8% match.
• Relocation Assistance.