eCommerce Analytics Manager (Hybrid) Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Partner with eCommerce team on launch of new site features, focusing on testing and measurement plan to determine impact.
• Ensure tagging and analytics implementation (in collaboration with the dev team) support accurate tracking of user actions.
• Analyze onsite and in-app behavior to identify friction points and optimization opportunities across the purchase journey.
• Share insights from ad hoc and post launch analyses with eCommerce team in weekly standing meeting.
• Collaborate with eCommerce team on developing hypotheses from these insights to form a robust testing and optimization roadmap.
• Provide post promo & personalization campaign insights on how key marketing and media initiatives impact site or app behavior and recommend optimizations to meet both short and long-term goals.
• Own the framing, design, duration and analysis of A/B, multivariate & personalization tests across both the website and app.
• Assess feasibility of proposed tests in partnership with the Dev team.
• Ensure tagging and analytics implementation (in collaboration with the Dev team) support accurate tracking of testing outcomes.
• Build and maintain library of test set ups and results to ensure continuous improvement on known insights.
• Provide clear, data-driven recommendations to improve site / app customer experience and drive increased conversion, engagement and (when measurable) brand loyalty.
• Partner with CX, eCommerce, and broader Data & Insights teams to create and execute on-site and in-app optimization roadmap that supports broader CX initiatives.
• Support integration of lift calculations into forecasting and planning cycle processes.
• Work to align with HQ on the development and implementation of aligned AB Testing best practices.
• Own weekly, monthly, and campaign-specific reporting and dashboard creation for web and app performance, focusing on conversion, funnel behavior, engagement, and revenue metrics.
• Champion self-service usage of BI reporting tool, ensuring proper training and confidence in data for stakeholders.
• Share learnings, best practices, and data needs with analytics counterparts in HQ and other markets to drive continuous improvement for the U.S.
• Partner with Data Capabilities team on data quality and accuracy for reporting and to prioritize data requirements for expanding use cases.
• Work with team members to drive consistency & excellence in deliverables.
• Develop team skill sets and manage their workload effectively.
• Ensure projects are prioritized and tied to larger business strategy.
• Champion a culture of experimentation, learning, and iteration across teams.
• Develop and own implementation of long-term digital analytics roadmap.

Requirements

• Bachelor's Degree in Analytics, Statistics, Mathematics, Computer Science or similar field is required.
• Master's Degree is preferred but not required.
• At least 5 years of advanced analytics with at least 2 years of people leadership experience is a must.
• 2 or more years of experience working with on-site A/B testing and in an ecommerce environment is required.
• Combination of experience across Google Analytics, Adobe, GTM, data visualization tools, SQL, Big Query, Python, R, SQL or similar tools is required.

Nice to Have

• Experience with developing and implementing digital analytics roadmaps.
• Experience in a global or cross-market environment.
• Knowledge of digital marketing and media impact analysis.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• Includes a 401k with company match, healthcare coverage, and a broad range of other benefits.
• Incentives and benefits packages may vary depending on the position.