Manager, Media Analytics

About the Role

Key Responsibilities

• Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration.
• Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
• Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs.
• Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
• Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
• Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.

Requirements

• 5+ years of marketing experience with at least 3 years in paid media analytics.
• Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.
• Expert level knowledge of paid social and video advertising platforms including Meta, Google/YouTube, Pinterest and TikTok.
• Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).
• Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques.
• Experience in measuring and optimizing real-time campaign and creative performance at a brand or agency level.
• Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.
• Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.
• Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.
• Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Nice to Have

• Experience with creating and managing dashboards and reporting solutions.
• Knowledge of marketing measurement frameworks and automation tools.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching contributions up to four percent of base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.