Manager, Digital Marketing Analytics

WPP

Cherry Hill, NJ

Full Time

Senior

70k-140k

2 days ago

Job Description

About the Role

CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead their team in delivering data-driven solutions that optimize campaign performance and elevate client success. The role involves overseeing measurement and analysis plans, guiding a team of analysts, partnering with clients, streamlining processes, and resolving data discrepancies to ensure accurate and impactful marketing insights.

Key Responsibilities

Oversee the development and execution of measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Requirements

3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Nice to Have

Experience in the pharmaceutical or healthcare industry.

Qualifications

Educational background is not explicitly specified, but relevant experience in marketing analytics and leadership is required.

Benefits & Perks

A comprehensive benefits package (details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us).
Supportive work environment that values work-life balance.
Ongoing professional development and growth opportunities.

Working at WPP

CMI Media Group emphasizes inclusion and diversity, fostering a culture of continuous learning, collaboration, and making a difference in healthcare outcomes. They value challenging the norm, celebrating differences, and working together to improve patient lives through data-driven healthcare marketing.

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