eCommerce Marketing Manager

1-800Accountant

Seattle, WA

Full Time

Senior

120k-130k

9 days ago

Job Description

About the Role

At 1-800Accountant, we're redefining how small businesses experience accounting — and we're looking for someone to lead and scale our eCommerce engine. This is not your typical marketing role. You will own the entire eCommerce strategy — from product and digital storefronts to content, pricing, performance, and the funnel experience. This role is for a strategic thinker, a hands-on doer, and a relentless optimizer. We're looking for someone with startup grit and a “never say die” attitude — someone who sees ambiguity as an opportunity, not a blocker. You're not afraid to roll up your sleeves, build something new, and experiment until you find what works. If you're excited about building a portfolio of digital products, growing new customer segments, and driving revenue through sharp execution and insight, we want to talk. This position is hybrid in Seattle, WA.

Key Responsibilities

Own the eCommerce P&L: You'll be the mini-CEO of our eCommerce business, responsible for revenue, growth, and experience.
Build & scale a network of microsites tied to specific forms, industries, and services.
Lead product strategy: Naming, pricing, and positioning our services to be easy to understand, buy, and fulfill online.
Drive content and conversion: Optimize messaging, UX, site flows, email journeys, and CTAs to improve engagement and sales.
Fuel growth through performance marketing: Partner with digital marketers to run data-driven campaigns and iterate fast.
Create a testing engine: Establish a culture of experimentation, testing everything from landing page layouts to upsell offers.
Obsess over the data: Track KPIs, build dashboards, analyze behavior, and use insights to inform every decision.
Lead with influence: Collaborate cross-functionally to bring the eCommerce vision to life.

Requirements

5+ years of experience in eCommerce, product marketing, or digital growth roles.
Experience launching and scaling digital storefronts or services (bonus if SaaS or service-based).
Familiarity with digital marketing/eCommerce tech like Salesforce, Google Analytics, etc.
Strong content marketing skills with a focus on conversion and clarity.
Proven success in performance marketing and funnel optimization.
Demonstrated ability to work cross-functionally and lead without authority.
Clear communicator with strong project management and prioritization skills.
Comfortable with ambiguity, scrappiness, and working in a test-and-learn environment.

Nice to Have

Experience with SaaS or service-based digital products.
Knowledge of Power BI, A/B testing, and analytics tools.
Experience in product strategy, naming, and positioning.

Qualifications

Experience in eCommerce, product marketing, or digital growth roles for 5+ years.

Benefits & Perks

Benefits begin the 1st of the month after 60 days of employment.
Company-Paid Benefits: Basic Life Insurance and Long-Term Disability.
Optional Benefits: Medical, dental, vision, disability insurance options, Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, Pet Insurance.
401K: Available after 6 months with company match and vesting schedule.
Paid Time Off (PTO), paid sick time, bereavement leave, and paid holidays.

Working at 1-800Accountant

1-800Accountant prides itself on fostering work/life balance, offering opportunities for internal growth, and embracing innovation. The team enjoys flexibility, competitive compensation, and access to cutting-edge technology. The company values integrity, innovation, collaboration, and customer-centric service. They are committed to making professional tax and accounting services accessible and affordable for small business owners, empowering entrepreneurs to thrive with the right tools and support.

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