Ecosystem Partner Marketing Leader

About the Role

Key Responsibilities

• Define strategic priorities for ecosystem partners which support sector growth priorities and build the Guidehouse technology brand.
• Proficient negotiation skills to shape the best gives-to-gets between Guidehouse and our ecosystem partner for impactful, effective co-marketing programs and initiatives.
• Develop and execute comprehensive marketing activation plans, content strategies, and create sales enablement assets in collaboration with technology ecosystem partners to drive growth in targeted vertical market technology sectors.
• Collaborate with Technology leadership to identify and cultivate strategic partnerships with key technology partners to enhance Guidehouse's market presence and drive business growth.
• Collaborate with internal teams to align marketing strategies with business objectives and ensure cohesive messaging across all channels.
• Analyze market trends and partner performance to optimize marketing strategies and achieve desired outcomes.
• Manage marketing budgets and resources effectively to maximize ROI and achieve business goals.
• Monitor and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.
• Represent Guidehouse at industry events, conferences, and partner meetings to strengthen relationships and promote our brand.
• Team with Internal Communications to drive internal awareness about Guidehouse ecosystem partnerships.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 7-10 years' experience working in strategic partnership relationship management and co-marketing initiatives with proven success in growth.
• Strong partner relationship management marketing and communication skills.
• Proven experience in strategic marketing, partnership management, and technology ecosystems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions on ROI/advantages of programs & investment.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal stakeholders.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proficiency in marketing automation tools and CRM systems.

Nice to Have

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proficiency in marketing automation tools and CRM systems.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 7-10 years' experience working in strategic partnership relationship management and co-marketing initiatives.

Benefits & Perks

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend