Education Audience Marketing Director

About the Role

Key Responsibilities

• Applies a deep understanding of business to drive alignment on priorities and influence campaign planning and execution decisions through internal and/or external collaboration.
• Develops scalable and/or curated content and customer journeys to share relevant product stories that engage customers.
• Drives plans and strategies for integrated marketing aligned to targeted business outcomes.
• Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics.
• Leads and presents the development of a comprehensive digital channel strategy (e.g., Web, relationship marketing, social media, digital acquisition, SEO/SEM) and results in leadership.
• Manages overall digital channel strategy, ensuring each channel's role is clearly laid out for each campaign, and targets are identified and met.
• Owns, measures, delivers, and optimizes key metrics and reporting on marketing activities across channels and platforms.
• Creates and leverages reports and analyses of customer metrics to identify opportunities to improve engagement by collaborating with engine owners.
• Collaborates with GDC team and area stakeholders to align marketing plans to GDC strategy, capabilities, and engines.
• Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools in partnership with Global Demand Center (GDC) stakeholders.
• Contributes to the development of strategic responses to market strengths, weaknesses, opportunities, threats, and trends.
• Oversees the analysis of KPIs for related products, programs, audiences, and engines to identify insights and advance business impact.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• 5+ years of experience marketing to the education sector/market.

Nice to Have

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing or related experience.
• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing or related experience.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
• 5+ years of integrated marketing experience
• Experience marketing to the education sector/market

Benefits & Perks

• Industry leading healthcare
• Educational resources
• Discounts on products and services
• Savings and investments
• Maternity and paternity leave
• Generous time away
• Giving programs
• Opportunities to network and connect