Email & Marketing Automation Manager

About the Role

Key Responsibilities

• Manage the CDP and marketing automation platform (Braze) to drive revenue growth and enhance personalization across Aspen One brands.
• Lead Aspen Snowmass email marketing, including strategy, planning and calendar, responsive design, segmentation and list management, deployment and scheduling, tracking, testing, and reporting.
• Execute automated, personalized multi-channel journeys (email, push, in-app messaging, SMS) to drive upsell and cross-sell, increase retention, and encourage year-round engagement.
• Support email programs and lifecycle journeys tailored to each vertical (ski, hospitality, retail), while also developing cross-brand journeys.
• Build new automated journeys aligned with retention and product strategies, managing strategy, planning, segmentation, triggers, dynamic content, deployment, tracking, testing, and reporting.
• Partner with business unit teams to design and implement campaigns that support BU-specific goals.
• Work with product and tech teams to integrate Braze with other platforms (POS, booking engines, loyalty programs).
• Utilize first-party data to create high-value guest segments and ensure data best practices across all channels.
• Build out mobile communications strategy, including SMS and app push notifications.
• Develop and implement A/B testing strategies to optimize campaign performance.
• Analyze guest behavior, demographics, and product usage to extract insights and refine communications.
• Optimize lifecycle marketing, renewal, and retention efforts for lapsed guest journeys.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and stay current on Braze features and marketing automation trends.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing automation, CRM, or lifecycle marketing.
• Proficient knowledge of Braze integrations (e.g., Currents, Canvas, Liquid templating).
• Proficiency in HTML/CSS for email development.
• Experience working in a CRM or CDP with hands-on segment creation, preferably with Lexer.
• Strong understanding of customer segmentation, personalization, and journey mapping.
• Experience working across multiple verticals or brands.
• Analytical mindset with experience using tools like Google Analytics 4, Looker, or Tableau.
• Excellent project management and communication skills.
• Background in ski/resort, hospitality, or retail industries.
• Familiarity with loyalty programs and guest experience platforms.

Nice to Have

• Experience working in a CRM or CDP with hands-on segment creation, preferably with Lexer.
• Background in ski/resort, hospitality, or retail industries.
• Familiarity with loyalty programs and guest experience platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing automation, CRM, or lifecycle marketing.

Benefits & Perks

• Health, Dental and Vision Insurance Programs.
• Flexible Spending Account Programs.
• Life Insurance Programs.
• Paid Time Off Programs.
• Paid Leave Programs.
• 401(k) Savings Plan.
• Employee Ski Pass and Dependent Ski Passes.
• Other company perks.