Salesforce Marketing Cloud Specialist

About the Role

Key Responsibilities

• Maintain and optimize Salesforce Marketing Cloud configurations, including data extensions, contact models, and triggered sends.
• Build and manage customer journeys using Journey Builder, Automation Studio, and Email Studio.
• Collaborate with marketing teams to implement new campaign automations based on their strategy and designs.
• Ensure data consistency and synchronization between Salesforce CRM and Marketing Cloud via Marketing Cloud Connect.
• Monitor and troubleshoot technical issues within the Marketing Cloud ecosystem to ensure reliable execution of campaigns.
• Assist in IT-related Salesforce org enhancements, flow/process builder maintenance, and system integrity.
• Support reporting and analytics through Marketing Cloud and Salesforce when needed.
• Contribute to IT-led Salesforce initiatives, system upgrades, and process documentation.

Requirements

• 2+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, etc.).
• Strong understanding of data extensions, subscriber models, and AMPscript.
• Experience using Marketing Cloud Connect for CRM synchronization.
• Working knowledge of Salesforce CRM administration (Lightning preferred).
• Familiarity with SQL/SOQL and automation logic in Marketing Cloud.
• Excellent troubleshooting, data hygiene, and QA skills.
• Ability to work collaboratively across departments with both technical and non-technical stakeholders.
• Strong organizational and project management skills.
• Salesforce certifications preferred (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator, Salesforce Administrator).
• Must be highly self-directed and capable of managing multiple priorities simultaneously.

Nice to Have

• Salesforce certifications such as Marketing Cloud Email Specialist, Marketing Cloud Administrator, Salesforce Administrator.