Marketing Automation Manager

Moveworks

Mountain View, CA

Full Time

Senior

110k-145k

3 days ago

Job Description

About the Role

As a Marketing Automation Manager at Moveworks, you will play a critical role in our next phase of growth by managing the infrastructure to scale our marketing data, technologies & processes. This role offers the opportunity to work with the latest marketing technologies at a multibillion-dollar AI company in hyper-growth. The ideal candidate is a deeply curious and data-driven marketer who enjoys building world-class campaigns through cross-functional collaboration. You will be responsible for building processes, programs, workflows, and campaigns across an enterprise SaaS marketing tech stack. This is an individual contributor role reporting to the Head of Marketing Operations.

Key Responsibilities

Own the Moveworks marketing technology infrastructure that supports our marketing engine
Manage data collection, hygiene & lifecycle processes across the marketing technology stack; implementing automations to upkeep end-to-end data integrity, comply with regulations, and ensure accurate analytics reporting
Architect workflows to support campaign operations and analytics needs; maintaining native & custom integrations to enable audience segmentations, channel activations, and accurate reporting
Implement proactive measures to identify data & process issues, working cross-functionally to implement timely resolutions
Partner with stakeholders to identify areas of improvement for process efficiency and campaign effectiveness, while implementing best practices through education and enablement

Requirements

4+ years of experience in enterprise B2B marketing
3+ years of experience as an administrator or technical user of enterprise marketing automation tools, such as Marketo, Hubspot, Eloqua, Iterable, Salesforce Marketing Cloud/Pardot, etc.
2+ years of experience handling marketing data and partnering with Analytics/BI teams to deliver accurate reporting (SQL & Python experience a plus)
2+ years of experience developing & integrating custom data structures for marketing channel activations (Apache/Velocity, API, JSON & Ruby experience a plus)
Experience with CRM administration a plus (SFDC custom objects, apex, flows, etc.)
Experience with integration platforms a plus (Boomi, Mulesoft, Make, Workato, etc.)
A passion for fast-paced environments that focuses on transparency, collaboration, rapid iteration, and continual improvement
A deep sense of curiosity and a desire to get your hands dirty to meet ambitious goals

Nice to Have

Experience with SQL & Python for data analysis
Experience developing & integrating custom data structures (Apache/Velocity, API, JSON, Ruby)
Experience with CRM administration (SFDC custom objects, apex, flows)
Experience with integration platforms (Boomi, Mulesoft, Make, Workato)

Qualifications

Educational background is not explicitly specified, but extensive experience in enterprise marketing and automation tools is required

Benefits & Perks

Market competitive salary
Equity for all full-time roles
Exceptional benefits
Potential for commissions or bonus plans
Final offers may vary based on geography, role scope, candidate experience, and other factors

Working at Moveworks

Moveworks is committed to diversity and equal opportunity employment, providing opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law. The company values transparency, collaboration, rapid iteration, and continual improvement, fostering an innovative and inclusive work environment.

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