Marketing Automation Manager

About the Role

Key Responsibilities

• Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.
• Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.
• Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.
• Develop custom workflows, dashboards, and analytics to maximize CRM usage.
• Train client teams on CRM functionality and provide ongoing support as needed.
• Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.
• Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.
• Troubleshoot automation challenges and optimize performance through testing and iteration.

Requirements

• Experience in designing and implementing email marketing campaigns and strategies.
• Knowledge of CRM platforms and experience in their setup and optimization.
• Ability to develop and manage marketing automation workflows.
• Familiarity with platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
• Strong analytical skills to monitor and improve campaign performance.
• Technical proficiency in marketing automation and CRM integration.
• Excellent communication and client support skills.

Nice to Have

• Experience working across multiple industries.
• Knowledge of A/B testing and deliverability best practices.
• Ability to troubleshoot automation challenges and optimize performance.