Email Campaign Coordinator

Regions Financial

Birmingham, AL

Full Time

Mid Level

62k+

13 days ago

Job Description

About the Role

At Regions, the Email Campaign Administrator supports the bank's automated email portfolio and internal email marketing agenda. The role involves supporting the development, deployment, and maintenance of email campaigns in Salesforce Marketing Cloud (SFMC). Regions is committed to safeguarding private and personally identifiable information, with a focus on results, quality, strength, and integrity, offering a performance-driven environment where associates can build their careers.

Key Responsibilities

Ensures email automations are deploying as intended
Manages audit schedule for emails by providing direction to Direct Marketing Channel Strategists
Assists in reviewing email metric reports to identify emails for deeper analysis and improvement
Builds email timelines to support email build, QA, and deployment
Ensures documentation is complete for the email development team to build the email
Addresses or escalates roadblocks and dependencies that may impact project timelines or deliverables
Maintains day-to-day campaign management tasks, including deploying live samples and scheduling emails for deployment in SFMC

Requirements

Bachelor's degree in Marketing, Business, or Communications
Four (4) years of experience in Marketing
Salesforce Marketing Cloud technology experience (working knowledge)
HTML knowledge
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong attention to detail
Strong editing, proofreading, and QA skills
Strong verbal, written communication, and organizational skills

Nice to Have

Experience in financial services marketing
Salesforce Marketing Cloud Specialist Certification

Qualifications

Educational background in Marketing, Business, or Communications
Experience with Salesforce Marketing Cloud
Knowledge of HTML

Benefits & Perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Working at Regions Financial

Regions emphasizes a performance-driven environment that values results, quality, strength, and integrity. The company is dedicated to protecting private information and offers a flexible, comprehensive benefits package that recognizes individual needs. It fosters a workplace culture focused on career development, community involvement, and employee well-being.

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