Email Campaign Manager

Regions Financial

Atlanta, GA

Full Time

Senior

66k-95k

13 days ago

Job Description

About the Role

At Regions, the Email Campaign Administrator works cross-functionally in support of the bank's automated email portfolio and internal email marketing agenda by overseeing the development, deployment, and maintenance of email campaigns in Salesforce Marketing Cloud (SFMC). The role involves managing email campaign processes, ensuring automation accuracy, and supporting project management efforts to enhance email marketing initiatives.

Key Responsibilities

Assists with the implementation of new ad hoc and automated email campaign deployments
Helps with project management and process development ensuring alignment with project progress
Manages day-to-day campaign management tasks, including deploying live samples and scheduling emails in SFMC
Ensures email automations are deploying as intended
Manages audit schedule for emails by providing direction to Direct Marketing Channel Strategists
Assists in reviewing email metric reports to identify emails for deeper analysis and improvement
Builds email timelines to support email build, QA, and deployment
Ensures documentation is complete for the email development team
Addresses or escalates roadblocks and dependencies impacting project timelines or deliverables
Maintains status reports and change logs
May aid in training junior team members

Requirements

Bachelor's degree in Marketing, Business, or Communications
Six (6) years of experience in Marketing
Salesforce Marketing Cloud technology experience (working knowledge)
HTML knowledge
Understanding of Project Management best practices

Nice to Have

Experience in financial services marketing
Salesforce Marketing Cloud Specialist Certification

Qualifications

Educational background in Marketing, Business, or Communications
Experience in marketing and Salesforce Marketing Cloud

Benefits & Perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Working at Regions Financial

Regions believes associates deserve more than just a job and offers a performance-driven environment where individuals can build a career with opportunities for growth. The company emphasizes integrity, quality, and results, and provides a flexible, comprehensive benefits package to support its associates.

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