Email Campaign Manager

About the Role

Key Responsibilities

• Assists with the implementation of new ad hoc and automated email campaign deployments.
• Helps with project management and process development ensuring alignment with project progress.
• Manages day-to-day campaign management tasks, including deploying live samples and scheduling emails in SFMC.
• Ensures email automations are deploying as intended.
• Manages audit schedule for emails by providing direction to Direct Marketing Channel Strategists.
• Assists in reviewing email metric reports to identify emails for deeper analysis and improvement.
• Builds email timelines in support of email build, QA, and deployment.
• Ensures documentation is complete for the email development team to build the email.
• Addresses or escalates roadblocks and dependencies that may impact project timelines or deliverables.
• Maintains status reports and change logs.
• May aid in training junior team members.

Requirements

• Bachelor's degree in Marketing, Business, or Communications.
• Six (6) years of experience in Marketing.
• Salesforce Marketing Cloud technology experience (working knowledge).
• HTML knowledge.
• Understanding of Project Management best practices.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.).
• Ability to work under pressure and meet deadlines.
• Strong attention to detail.
• Strong editing, proofreading, and QA skills.
• Strong verbal, written communication, and organizational skills.

Nice to Have

• Experience in financial services marketing.
• Salesforce Marketing Cloud Specialist Certification.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• Six (6) years of experience in Marketing.

Benefits & Perks

• Health savings account
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance
• Paid Vacation/Sick Time
• Disability Benefits
• Medical, Dental and Vision Benefits
• Associate Volunteer Program