Email Marketing Automation Specialist

About the Role

Key Responsibilities

• Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
• Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests.
• Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications within Slate.
• Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.
• Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.
• Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN-SPAM regulations.
• Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
• Serve as a primary expert user of Slate for email marketing automation, including managing deliverability, campaigns, forms, queries, rules, and portals.
• Manage and maintain email templates, ensuring consistency and effectiveness across all communications.
• Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.
• Monitor, analyze, and report on key email marketing metrics using Slate's reporting tools and other analytics platforms.
• Provide insights and recommendations to optimize campaign performance and improve ROI.
• Work closely with content creators, graphic designers, and other marketing team members to ensure timely delivery of assets.
• Collaborate with admissions counselors and stakeholders to understand communication needs and incorporate feedback.
• Communicate campaign performance and insights effectively to various stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of progressive experience in email marketing automation, with a focus on strategy, development, and optimization.
• Demonstrated expert-level proficiency with Slate CRM for email marketing automation, including hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
• Proven experience in developing and executing complex email nurture campaigns and drip sequences.
• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
• Proficiency with HTML/CSS for email template development and troubleshooting.
• Excellent analytical skills to interpret data, generate insights, and make data-driven recommendations.
• Exceptional attention to detail and strong organizational skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication skills.

Nice to Have

• Experience working in a higher education enrollment, marketing, or admissions setting.
• Familiarity with other marketing analytics tools such as Google Analytics.
• Experience with other marketing automation platforms like Mailchimp or Salesforce Marketing Cloud.
• Experience with A/B testing platforms and methodologies beyond basic email client functionality.
• Understanding of SEO principles as they relate to email content.

Qualifications

• Educational background with a Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3 years of experience in email marketing automation.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Flexible spending accounts.
• Retirement plans.
• Life insurance.
• Short and long-term disability.
• Employee assistance program (EAP).
• Tuition remission.
• Generous time off.